By bridging producers and consumers , Kedai FGV ensures affordable , high-quality food reaches Malaysian households

BY ADELINE ANTHONY ALPHONSO

Operated by FGV Integrated Farming Holdings Sdn Bhd ( FGVIF ), a wholly owned subsidiary of FGV Holdings Berhad ( FGV ), the platform offers a wide range of Halal-certified products from wellknown brands , including SAJI , Seri Pelangi , Adela Gold , Premeo , Gula Prai , Ladang ' 57 , and Bright Cow .

Kedai FGV was launched at Festival FGV during Hari Peneroka FELDA 2024 at MAEPS , Serdang . The event was officiated by Prime Minister Dato ' Seri Anwar Ibrahim , reaffirming the government ' s support for FGV ' s initiatives to strengthen national food security .

This launch marks a significant step in providing Malaysians with direct access to essential goods while ensuring affordability and quality .

Beyond offering everyday essentials , Kedai FGV serves as a strategic link between producers and consumers , ensuring that Malaysians can access trusted brands at competitive prices while reinforcing sustainability and Halal integrity in the supply chain .

By leveraging FGV ’ s extensive experience in food production and distribution , the platform is positioned as a vital player in Malaysia ’ s efforts to enhance food security and reduce reliance on imported goods .

UNIQUE EXPERIENCE

Kedai FGV stands out by combining the heritage and trust of FGV ’ s well-established brands with the convenience of an online shopping platform . The platform is designed to be user-friendly , efficient , and accessible , catering to a diverse customer base , from individual households to corporate buyers and food aid organisations .

One of its key advantages is product exclusivity - offering items that may not always be available in physical retail stores . This allows consumers to directly

purchase FGV ’ s premium food products without relying on thirdparty retailers .

Customers can browse and shop for staple items such as cooking oil , dairy products , sugar , and rice , all of which are produced under stringent quality control measures .

The platform ’ s seamless logistics network further enhances the shopping experience . By partnering with trusted delivery services , Kedai FGV ensures that products are delivered promptly and in optimal condition , addressing one of the major concerns in online grocery shopping - freshness and reliability .

Additionally , consumers can access Kedai FGV not only through its official website but also via third-party e-commerce platforms such as Shopee and Tik Tok , ensuring flexibility and ease of purchase regardless of their preferred shopping method .

QUALITY PRODUCTS

Kedai FGV ’ s diverse product offerings have been well-received by consumers and businesses alike . Products like SAJI Aroma Rice and Bright Cow UHT Milk have gained particular traction thanks

Corporate box orders available at Kedai FGV . to their quality , affordability , and nutritional value .

These products cater to a broad spectrum of consumers , from families looking for reliable household essentials to businesses and government agencies seeking bulk purchase options .

Unlike conventional retail outlets , Kedai FGV has also played a crucial role in corporate food basket programs , partnering with NGOs , government agencies , and businesses to distribute essential food items to those in need .

These initiatives are particularly impactful for zakat recipients and communities in need , ensuring that the products they receive are not only affordable but also halal-certified and of high nutritional value .

This alignment with social welfare initiatives reinforces FGV ’ s broader commitment to community support and responsibility under the FGV Seikhlas Hati

Visit by FELDA Chairman , Dato ' Sri Ahmad Shabery Cheek , to the Kedai FGV mini studio .

KedaiFGV . com inaugurated by the Prime Minister at the FGV Festival @ Hari Peneroka FELDA 2024 , witnessed by Chairman of FELDA and FGV Group ' s Senior Management . programme , positioning Kedai FGV as more than just a retail platform but a key contributor to national food security efforts .

Programmes such as the Food Aid Distribution Initiative further cement Kedai FGV ’ s role in helping underprivileged communities access nutritious food in times of crisis .

Moreover , with the rising cost of living and economic uncertainty , consumers are seeking cost-effective yet high-quality alternatives to conventional grocery shopping .

Kedai FGV meets this demand by offering competitively priced products directly from the source and eliminating unnecessary markups imposed by intermediaries . This direct-to-consumer model ensures affordability while maintaining the highest standards of food safety and integrity .

ETHICAL SOURCING

Sustainability is at the core of Kedai FGV ’ s operations . All products sold through the platform adhere to strict halal and ethical sourcing standards , ensuring that consumers receive safe , highquality , and responsibly produced food items .

One of the most notable sustainability initiatives linked to Kedai FGV is the Smart SBB ( Sawah Berskala Besar ) Programme . This initiative supports local paddy farmers in cultivating Malaysia ’ s fragrant rice under the SAJI Aroma brand , reducing dependence on imported rice while enhancing food security and promoting responsible farming practices .

By leveraging advanced agricultural techniques , such as precision