THE Federal Agricultural Marketing Authority ( Fama ) has urged Malaysians to support local fruit farmers , especially amid rising production costs , to enhance food security and boost local agricultural output . Fama Director-General Abdul Rashid Bahri acknowledged that local fruit prices are sometimes higher than imported alternatives but emphasised that the increased cost of production is a result of external factors like inflation and supply chain disruptions .
“ Farmers face high operational costs , which is why it ’ s important
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to show support for them ,” he said in an interview .
Abdul Rashid emphasised that supporting local produce helps strengthen the agricultural industry , enabling farmers to increase production and make fruits more affordable . He noted that while local fruits may be priced higher , supporting local farmers aligns with the country ’ s broader food security efforts .
External challenges , such as the ongoing war in Ukraine , have exacerbated the situation , leading to higher costs for fertilisers and pesticides . The global supply chain disruptions have also affected
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farming operations in Malaysia , particularly in states hit by extreme weather conditions .
Abdul Rashid explained : “ These challenges have caused shortages in local production , and despite the open market , demand for local produce remains limited .”
To address these challenges , Fama is actively promoting fruits like watermelon and honeydew to hotels , catering to both local and international guests . The agency is also pushing for high-tech farming methods and attracting younger generations to agriculture to tackle food sufficiency concerns in the long term .
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In response to rising costs , Fama has introduced various initiatives , including 2,789 contract farming agreements , to provide farmers with stable markets and predictable pricing .
Programmes such as floor price support , Malaysia Good Agricultural Practices ( myGAP ) incentives , and forward agreements help stabilise income and improve market access for farmers .
Fama also encourages consumers to buy directly from farmers through its farm-to-table schemes , ensuring price stability and supporting sustainable agriculture practices across the country .
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