@AGROBiz July/August 2026 | Page 2

02

@ AGROBiz | JULY-AUGUST. 2026

TheTeam

Kay Mathy | Publisher kaymathy @ revonmedia. com Law Beng Chee | Chief Executive Officer bclaw @ revonmedia. com
EDITORIAL ADVISORY BOARD
� Dato’ Dr Mohmed Razip Hassan � Dato’ Fauzi Omar � Prof Dr Yumi Zuhanis Has-Yun Hashim � Adi Satria
EDITORIAL DEPARTMENT
Dato '( Dr) Johnson Fernandez | Managing Editor johnson @ revonmedia. com
Khirtini K Kumaran | Editor khirtini @ revonmedia. com
Adeline Anthony Alphonso | Senior Writer adeline @ revonmedia. com
Nurul Mardhiah Roslan | Writer
Isvarya Panielselvam | Graphic Designer Isvarya @ revonmedia. com
SALES & MARKETING DEPARTMENT
Sahana | Media Director sahana @ revonmedia. com
Zaid Karim Bin Shaari | Business Director- Special Projects
06-08 20
Hash Plus Media | Media Associate marketing @ hashplusmedia. com
Published by: Revon Media Sdn Bhd A-5-1, Parklane Commercial Hub, Jalan SS 7 / 26, SS 7, 47301 Petaling Jaya, Selangor D. E., Malaysia. Tel: + 603 7886 6091
Bimonthly Publication
Printed by: Percetakan Osacar Sdn. Bhd.
( 63461-W)
No. 16, Jalan IDA 1A, Industri Desa Aman, Kepong, 52200 Kuala Lumpur, Malaysia.
Tel: + 603 6279 9474 / + 603 6263 1856 Fax: + 603 6280 6802
Disclaimer: The content of this publication aims to inform and educate the public on health issues, developments and news, both locally and globally. In addition to our editorial team, we also invite distinguished medical practitioners and other experts to contribute articles on their respective fields of expertise. The information contained in this publication is for general information only, and readers should always seek independent, professional advice and consultation where appropriate. Whilst every care has been taken to ensure that the content is correct, the publisher and editors of @ AGROBiz will not be held liable for any loss or damage resulting from reliance upon any information in this publication, including products and services advertised. Unauthorised reproduction of this publication is strictly prohibited, in whole or in part, without the written consent by the publisher. Statements and opinions expressed by writers, contributors and advertisers are not necessarily those of the editors or publisher.

CONTENTS

P04 | Local News A crop under scrutiny A proposed GM rice trial in Perak is putting the spotlight on the risks, safeguards and wider implications of bringing the technology into Malaysia ' s rice sector.
P05 | Foreign News Seeking fresh investment Vietnam is seeking greater Australian investment and expertise in agriculture, critical minerals and energy.
P06 | Cover Story Winning the Malaysian kitchen Kak Long Cooking Oil is looking beyond price to build consumer trust and repeat purchases.
P07 | Cover Story Beyond starting up Nurulhidayah Zahid shares how discipline, humility and strong leadership are shaping her journey as an entrepreneur.
P08 | Cover Story The next value frontier Kak Long Cooking Oil illustrates how Malaysian businesses can move beyond commodities and build value through branding.
P10-11 | Feature Soursop: a fruit overlooked? Soursop remains largely under the radar despite its versatility and market potential.
P12-13 | Insight The second harvest Agricultural residues could provide farmers and smallholders with an additional revenue stream from crops they already produce.
P14 | Focus Competing on sustainability Malaysia can use sustainability as a competitive advantage, particularly as it competes with lower-cost palm oil producers.
04 10-11