@Green April/May 2025 | Page 25

@ green | April-May, 2025
COLUMN 25

Business, re-wired by AI

It is revolutionising essential business functions, enhancing decision-making, and streamlining operations

ARTIFICIAL Intelligence( AI) has firmly established itself as a critical force in today’ s global economy. PwC confidently projects that AI will contribute a staggering US $ 15.7 trillion by 2030- an amount that far surpasses the combined GDP of India and China today.

Businesses must recognise that failing to integrate AI is not an option; it leads to inevitable obsolescence. The pressing question is not whether AI will transform business- it already is. The focus must shift to which companies will adapt swiftly and thrive in this AI-driven era. The time to act is now.
AI is far beyond mere chatbots. It is revolutionising essential business functions, enhancing decision-making, and streamlining operations. Here’ s a compelling overview of AI’ s impact across various industries:
Marketing: AI is transforming marketing strategies by analysing customer behaviour to create personalised experiences and tailored recommendations. It also accelerates content creation for blogs, websites, social media, and email campaigns.
Sales: AI is optimising the prospecting process by precisely identifying and scoring leads. AI-driven forecasting delivers accurate predictions of sales trends, allowing for strategic resource allocation. Automation of
Akhil Gupta is the Group CEO of a conglomerate specialising in IT infrastructure, AI, and talent solutions. With 25 years of experience leading businesses in these sectors, he plays an active role in industry associations and government-backed initiatives focused on driving digital transformation.
tasks like scheduling and CRM updates significantly boosts productivity.
Customer Service: AI-powered chatbots and virtual assistants deliver instantaneous round-theclock support, effectively managing high volumes of inquiries and vastly improving response times.
Human Resources: AI automates the tedious recruitment process, from resume screening to candidate shortlisting. It enhances the onboarding and offboarding of employees by handling administrative tasks, ensuring compliance, and providing essential information. Additionally, AI chatbots efficiently assist employees with payroll, benefits, and policy inquiries.
The advantages of AI adoption extend well beyond operational efficiency. Leading companies such as Amazon, Walmart, H & M, and Levi’ s are leveraging AI to personalise customer experiences, optimise inventory management, and predict demand with precision.
In healthcare, major institutions like the Cleveland Clinic and Mayo Clinic utilise AI to enhance diagnostic accuracy, streamline patient flow, and improve treatment outcomes.
The financial sector is witnessing groundbreaking innovations in fraud detection, algorithmic trading, and personalised financial planning, all driven by AI.
Integrating AI does come with
challenges, but these can be overcome. Many businesses face skills shortages, legacy system integration issues, data privacy concerns, and employee resistance.
However, these risks can and must be managed. For AI to truly serve as a transformative force, it must be made accessible to businesses of all sizes- not just the giants.
Organisations must prioritise securing AI implementation experts capable of navigating these challenges and ensuring effective, scalable AI adoption. Your role as an AI implementation expert is not just important. It is indispensable in this AI revolution.
AI is not merely a tool; it is an intelligent partner that is shaping the future of business. Those who embrace it will lead innovation, amplify efficiency, and gain a competitive edge in an increasingly dynamic, AI-driven world.
The transformative power of AI is not just promising. It is essential for a prosperous future in business. AI is no longer just a tool- it is an intelligent partner, shaping the future of business.
Those who embrace it will not only drive innovation and boost efficiency but also secure a competitive advantage in an increasingly dynamic, AI-driven world. The transformative power of AI is inspiring, offering a hopeful future for businesses.- @ green