@Green May/June 2026 | Page 2

@ green | May-June. 2026

@ green says...

These days, almost every company wants to be seen as environmentally friendly. We often see products labelled as " green ", " eco-friendly " or " sustainable ". Property developers promote green townships, while companies highlight their environmental, social and governance( ESG) efforts in reports and advertisements.

This growing focus on sustainability is encouraging because it shows businesses understand people care about the environment. However, not every green claim tells the full story. Some companies spend more time promoting their green image than actually protecting the environment. This is known as greenwashing.

Greenwashing occurs when a company makes its environmental efforts appear larger or better than they really are. It may use vague terms like " environmentally friendly " without explaining why, or highlight a single small improvement while ignoring larger environmental problems. Some companies even promise to achieve net-zero carbon emissions without having a clear plan.

This is becoming an important issue in Malaysia. Sustainability is now a major focus for businesses, investors and the government. More Malaysians are choosing environmentally friendly products, making it easier for some businesses to use green marketing to attract customers.

Many companies want to appear green, but sometimes there is very little action behind the claims. Younger Malaysians are also paying close attention and expect companies to prove they are serious about protecting the environment.

Greenwashing creates confusion. Consumers may believe they are making environmentally friendly choices when they are not. Investors may support companies that only appear sustainable instead of those making real improvements.

At the same time, businesses that genuinely invest in cleaner technology and better environmental practices may not receive the recognition they deserve.

Malaysia faces a difficult challenge. The country depends on industries such as palm oil, manufacturing, and oil and gas to support the economy. At the same time, climate change is bringing more floods, hotter weather and other environmental problems. Malaysia cannot stop these industries overnight, but it can encourage them to operate more responsibly and reduce their environmental impact.

The answer is not to make bigger promises but to take real action. Companies should back their environmental claims with facts and clear evidence rather than relying on catchy slogans.

Consumers also have a role to play. Before believing words like " green " or " eco-friendly ", they should ask questions and look for proof. The more informed consumers become, the harder it will be for companies to hide behind clever marketing.

In the end, protecting the environment is about actions, not advertisements. Greenwashing may help a company look good for a while, but real commitment is what builds public trust. If Malaysia wants to achieve its sustainability goals, businesses must do more than wear the colour green; they must prove it through meaningful action.

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