@Green November/December 2023 | Page 3

NOVEMBER-DECEMBER . 2023 | @ green

CONTENTS

03
EDITORIAL DEPARTMENT
Dato ’ ( Dr ) Johnson Fernandez Managing Editor johnson @ revonmedia . com Charles Raj Editorial Consultant charles @ revonmedia . com Sheila Rozario Contributing Editor sheila @ revonmedia . com Khirtini K . Kumaran Writer khirtini @ revonmedia . com Fatihah Manaf Writer fatihah @ revonmedia . com Danial Fauzi Writer danial @ revonmedia . com
a . azam Creative Director
Sales & Marketing Department
Sahana Media Consultant sahana @ revonmedia . com
Hash Plus Media Media Associate marketing @ hashplusmedia . com
MultiMedia
Maez Kong Mei Sim
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P19
Marking the future of smart technologies
The Smart Nation Expo 2023 signifies Malaysia ’ s biggest tech event on emerging technologies and applications
P20
US $ 12 trillion ESG-related market
National ESG framework prepares manufacturing sector to tap opportunities
P21
Accelerating the net zero agenda
AtoZero brings together key figures and policymakers in an effort to explore business opportunities whilst decarbonising industries
P22-23
Pioneering sustainable construction materials
Desert Board emphasises potential to decarbonise construction industry and its positive environmental impact
P24-25
Revolutionising the cement industry
Central to Big Boss Cement ’ s innovation was an unwavering commitment to decarbonisation
P26-27
Transforming construction
Maleki GmbH ’ s eco binder leading the way to sustainable building
P28-29
Bringing sustainability to building efficiency and climate mitigation
Thermoshield ’ s recognition as a CRP ( Cool Roof Product ) aligns with global trends in energy-efficient roofing solutions
GreenMan Says …

COP28 DUBAI is just around the corner as I write this short editorial . What will the outcomes be ? During the 2nd week of the meeting , I will be there and contribute to several panel discussions on decarbonisation .

Most solutions are already here , even in so-called hard-to-abate sectors , such as cement . We must talk about existing solutions and scale them up . Finance , governments , and customers need to favour those solutions .
Isn ’ t it amazing that a cement plant north of Manila called Big Boss Cement already produces cement at scale at a carbon footprint of 300 kg CO2e per tonne ? It was developed totally without any technology transfer or foreign funds . I strongly suggest that this technology be transferred to the developed countries . What a stellar job by Ir Gilbert Dela Cruz .
In Dubai , there is DesertBoard . It is another incredible story . Turning palm tree waste , such as branches and leaves , into the raw material for the Palm Strand Board without cutting a tree is phenomenal . Avoid landfill emissions and get a high-performing carbon sink board with a net removal gain of about 480 kg per m3 product . I wish many future structures and fit-outs in the UAE after COP will go for such a carbon sink product .
MacRebur has a total potential of 1.7GT of CO2e reduction potentially globally . I hope the Asphalt Road companies will embark on it and scale it up with demand driven by government and private sector procurement – all the technical specification requirements have already been met in various countries .
Thermoshield is also a technology that delivers super-fast decarbonisation through reduced cooling needs in SE Asia or the Middle East . At the same time , it can extend the duration of an asset or even avoid the replacement of roofs , which is highly beneficial for carbon footprint reduction over the lifecycle of an investment . The case study of the Australian bowling hall with a CO2e reduction of 37.67 kg of CO2e per m2 per year is excellent . It shows the vast global carbon mitigation potential by focusing on industrial and residential roofs .
And finally , there is Maleki Gbh flooring , a baby I brought to life . It has been a success story due to superior product performance from technical and ecological innovation . This is the winning formula for making the technically best product with a lowcarbon innovation . Then , the market will drive further scaling .
We wish everyone a successful COP28 and aggressive decarbonisation in life and business .
Matthias Gelber
P30-31
Altering asphalt production
MacRebur ’ s innovation can save two trillion tonnes of carbon emissions globally p30-31