13
april-may. 2019 | @Halal
Malaysian
businesses
for the win
A
By Maria Azman
s part of MHE2019, several
local SMEs were given the
opportunity to showcase
their halal products and have
them potentially featured in
Japan for next year’s Olympic
Games in Tokyo.
Three well-known local figures has been
on the move to promote their halal products;
Singer Amy Search, Faizal Ismail, and Dr
Aishah.
BaristAmy by Amy Search
Singer and coffee-preneur, Suhaimi Abdul
Rahman (also known as Amy Search),
launched his very own self-service coffee
machine – BaristAmy during the expo. He
introduced his new ‘baby’ to compliment his
coffee brand Phewiiit Coffee which came out
early last year.
Amy Search planned to get more than
500 units of BaristAmy installed by April at
various locations around Klang Valley, Kuala
Lumpur and Johor. The new coffee machine
would be serving Phewitt coffee for all coffee
lovers. Following the launch at MHE 2019,
Amy has a keen eye to promote his coffee
brand to Tokyo 2020 in Japan.
FBI’s Halal certificate
helps to promote product
Focusing on producing ready-to-eat products,
Faizal Ismail or FBI, ventured into the line
of food business together with his wife, Nor
Azlina Ahmad Din. The radio emcee and aspir-
ing entrepreneur have developed the Daging
Itam Manis, Ayam Itam Manis and Daging
Dendeng Lentok as their products. The Super
Sedap products by FBI Food Sdn Bhd have
received halal certification in September 2018
from the local authority.
Obtaining the halal certification was
indeed a blessing for their business as it has
increased their customers’ trust. “People got
to know our products from all the exhibitions
we have joined, such as Malaysia Agriculture,
Horticulture and Agro-tourism Show 2018
(MAHA2018) and of course, MHE2019. Our
products are being distributed through local
agent nationwide,” said Faizal at his booth
during MHE2019.
Eyeing Japan as a potential market, FBI
also promoted Sushi Melayu during the event.
The sushi was made with local celebrity Aida,
founder of Succi Sushi in Bangi. They have
incorporated FBI’s Daging Itam Manis and
have made it into a sushi dish. The sushi
Melayu was well-received by the customers at
Aida’s restaurant. “Japanese has been known
to love meats, especially beef such as Wagyu.
We are hoping to bring Sushi Melayu to Japan
for the Tokyo 2020,” he said.
Amy Search looks to
appeal to the Japanese
market during Tokyo
Olympics 2020 with his
BaristAmy coffee vending
machine.
Dr Aishah Solutions to cater
the Japanese market
Japanese are very serious in what they do.
Initially, through MATRADE Tokyo, we were
able to appeal to a few Japanese partners
and bring forward our healthy products to
Japan. We are now looking to strengthen our
presence in Japan during next year’s Olympic
Games,” Dr Aishah explained at the MHE2019.
Dr Aishah’s products are favoured by the
Japanese due to its formulation of having no
sugar and salt while having good amount of
fibre and protein. “In the next five years, we
look forward on focusing and establishing
our brand into becoming an international
brand.”
Japanese has
been known
to love meats,
especially beef
such as Wagyu.
We are hoping
to bring Sushi
Melayu to
Japan for the
Tokyo 2020.”
– Faizal Ismail
“High fibre, less sugar.” This is the mantra for
Dr Aishah’s DASTO products.
Passion in what you do, trust in your prod-
ucts and believe in yourself are the motto
which keeps Dr Aishah standing strong in
giving the best for her dietary products. Dr
Aishah Solutions Tackles Obesity (DASTO)
consists of healthy products such as break-
fast cereal and energy bar. These products
have already been marketed to the Japanese
market, and the team is gearing up for more
exposure during the upcoming Tokyo 2020.
“I always think Japan to be the best market
for DASTO. They demand quality, and the
Dr Aishah with her
Japanese business
partners promoting
DASTO in Japan.
Faizal Ismail, with FBI Foods
hopes to break into Japan with
his ready-to-eat Malay meals
and Sushi Melayu.