JANUARY-FEBRUARY . 2023 | @ Halal
Industry
09
Knowledge of Functional Food Survey Results ( N = 300 ) ( Data presented at 14th International Conference and Exhibition on Nutraceutical and Functional Foods , Istanbul , Turkiye , 2022 )
20.7 %
of respondents take instant 3-in-1 premix drinks frequently
Palm oil is rich in phytonutrients with antioxidant properties that can help with disease prevention , such as vitamin E tocotrienols , provitamin A ( also known as carotenoids ), phytosterols , coenzyme Q10 and many others . The market gaps can be assessed to identify opportunities for a novel RPO- fortified product .
dents know about RPO , 96.6 per cent believe RPO enhances β- carotene , 94.3 per cent believe RPO has nutritional benefits , 97.3 per cent believe RPO is a halal ingredient . In comparison , 82.3 per cent are familiar with functional food ( unpublished data ).
HALAL ASPECT OF PRODUCTS DEVELOPED
RPO will be well-received as a functional food by consumers who lead healthy lifestyles or are more health-conscious . This also showed that RPO , as functional food , has a lot of potentials to encourage people to consume healthy foods ( Tai et al ., 2022 ). When purchasing food products , consumers prioritise product quality . Customers think high-quality products emphasise a healthy lifestyle and good habits ( Wyman et al ., 2021 ).
References
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7 . Han , H ., Al-Ansi , A ., Olya , H . G . T . and Kim , W . 2019 . Exploring halal-friendly destination attributes in South Korea : perceptions and behaviours of Muslim travellers toward a non-Muslim destination . Tourism Management 71 : 151-164 . 8 . Ind Serv 2019 ; 2 ( 1 ): a0000039 9 . Lai , O . M . ( 2013 ) A method for delivering lipophilic nutrients from red palm olein . PI2013003616 .
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Investigating how religion affects consumer behaviour is also an intriguing subject . Previous studies have demonstrated that religion impacts people ’ s behaviour due to the norms and taboos it imposes ( Meixner et al ., 2018 ).
Religious experience has been included in modern studies on consumer behaviour as one of the significant determinants of consumption ( Han et al ., 2019 ). Palm oil is preferred as a vital halal raw material .
The versatility of its application renders it an essential halal raw and intermediate ingredient to fulfil the demand of the Muslim market ( Hanifarianty et al ., 2019 ).
Consequently , being a nutritional , versatile and halal ingredient , the opportunity for RPO applications in innovative food products is tremendous !
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( 1996 ). Refining of Red Palm Oil . p . 20-18
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24 . Wyman , F ., Arifin , A ., Shintawati , & Babolian , R . H . ( 2021 ). An investigation of the aspects affecting non-Muslim customers ’ purchase intention of halal food products in Jakarta , Indonesia . Future of Food : Journal on Food , Agriculture and Society , 9 ( 2 ). Retrieved from https :// www . thefutureoffoodjournal . com / index . php / FOFJ / article / view / 338
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44.7 % are aware of functional food
45.7 % know about RPO
60.7 % believe RPO has nutritional benefits
51.3 % will drink beverages fortified with RPO
79 % believe that RPO is a halal ingredient
64.3 % believe RPO enhances beta carotene intake
77.3 % are motivated by the perceived healthiness of functional food / drink
64.3 % perceive that halal instant teh tarik fortified with RPO is safe and nutritious
80.7 % believe that consuming functional food would obtain specific b enefits
54 % would purchase instant teh tarik fortified with RPO
63.7 % would switch drink patterns towards functional beverages in the future