|
BY FATIHAH MANAF
INDONESIA , renowned for its stunning diversity and a substantial Muslim population , is witnessing a growing demand for halal products , particularly in modest fashion . Simultaneously , numerous event organisers are responding to this surge in the halal market by hosting various events . While there are many halal events organised throughout the year worldwide , PT Wahyu Promo Citra distinguishes itself through the Halal Indonesia International Trade Show ( HIITS ), conducted in conjunction with Halal Fair Tangerang 2023 . Unlike typical events , HIITS went above and beyond by offering various activities , including Islamic lectures , kids ’ programmes , and an array of Muslim-friendly experiences .
HIITS was held on Dec 8-10 , 2023 , at the Indonesia Convention Exhibition , BSD City , Tangerang , combining business-to-customer ( B2C ) and business-to-business ( B2B ) concepts .
Wahyu Promo Citra Project Director Satrio Sukur said the event provided a platform for showcasing high-quality local MSME products and offered suitable solutions and choices for consumers .
“ The halal economic ecosystem needs to be strengthened , one of which is through the organisation of events that can encourage the development of halal lifestyles and revive awareness , especially for business owners to enhance their business capacity , especially in managing halal certification .
“ It was our pleasure to organise this Halal Fair-HIITS 2023 . On our second day , we had recorded approximately 8,000 visitors . For this edition , we featured 200 brands , including modest fashion , halal food and beverages ( F & B ), halal travel and tourism agencies and halal beauty products . We target 25,000 visitors and IDR 20 billion in business transactions ,” shared Satrio .
In 2019 and 2022 , the HIITS was known as the Halal Indonesia Expo ( HIEX ), attracting 47,000 visitors .
|
PARTNERING WITH JAGO SYARIAH
Wahyu Promo Citra partnered with Jago Syariah , the Shariah business division of PT Bank Jago , a prominent Indonesian fintech company . This collaboration reflects a solid dedication to fostering the growth of the halal industry in Indonesia through HIITS . Jago Syariah actively participated in HIITS , offering various benefits to its customers . New customers enjoyed free tickets , while those making transactions through Jago Syariah ’ s QRIS at selected MSME outlets received
|
One of the sessions at HIITS .
additional perks .
“ Bank Jago is the main sponsor for HIITS . We have an application that everyone can use to deposit based on Shariah compliance . We have multiple ‘ akad ’ that can be used by people such as Wadiah contract and Mudarabah contract ,” explained PT Bank Jago , Head of Shariah Financing , Agung Lesmana .
He acknowledged the existing challenge for the bank in addressing the comparatively lower level of Shariah financial literacy among Indonesians . However , the bank also sees this as an opportunity to enhance it , bringing it to par with or surpassing conventional levels . This initiative involves offering Shariahcompliant financial solutions through its digital application .
“ Being the main sponsor of HIITS , the event aligns with our mission and aspiration . We want to be a part of the global halal ecosystem , especially in Indonesia ,” he added .
FEATURING VARIOUS EXHIBITORS
Aside from Jago Syariah , the leading beauty and cosmetic brand , Wardah was also one of the sponsors of HIITS 2023 .
According to Diva and Mai , representatives of the Wardah brand , Wardah , one of Indonesia ’ s first pioneers of halal brands , was proud to support HIITS 2023 . As a prominent cosmetic brand in Indonesia , Wardah extends its product range beyond cosmetics to include skincare and personal care items , catering to the needs of Indonesian women . Notably , Wardah is positioned as an Indonesian brand committed to ongoing global expansion , continuously delivering its benefits to communities .
“ Continue to support us as we strive to spread goodness throughout the world ,” Mai concluded .
At Halal Fair – HIITS 2023 , the Halal Product Assurance Organising Body ( BPJPH ) was also present to offer free consultation and halal certification services . It demonstrates
|
“ The halal economic ecosystem needs to be strengthened , one of which is through the organisation of events that can encourage the development of halal lifestyles and revive awareness , especially for business owners to enhance their business capacity , especially in managing halal certification .”
– Wahyu Promo Citra
|
BPJPH ’ s commitment to supporting the halal ecosystem . The event serves as a networking platform , facilitating partnerships on a national and international scale .
The Malaysia Pavilion featured 14 prominent brands , adding an international dimension to the exhibition . Foreign embassies from Palestine , Sudan , and Tunisia contributed to the event ’ s global representation .
Modest fashion took the spotlight , with brands like Alfi Huraiyah , Gerai Hawa , Maisara , and taQeeya showcasing their latest creations . Additionally , those looking to perform Umrah could explore offerings from travel agencies like Hanania Group . –
|
“ Geo Artha International specialises in marketing and trade . During HIITS , we led a delegation of 14 representatives from Malaysia to explore the Indonesian market . We aim to pave the way for Malaysian SME products to enter the Indonesian market starting in 2024 .” - Zuraini Hasanuddin , CEO , Geo
Artha International , Malaysia
“ Alfi Huraiyah is from Bandung and was established in 2016 . Alfi Huraiyah focuses on ‘ gamis ’ while its sister brand , Ummu Sarah , focuses on Abaya .
Participating in this event greatly assists us in directly connecting with our customers , boosting our confidence in customer interactions , and fostering closer relationships with them .”
- Alfi , Founder , Alfi Huraiyah & Ummu Sarah , Indonesia
“ We started this Umrah travel business when my husband and I were students in Egypt . We were severely affected by Covid-19 and had to halt our operations .
However , alhamdulillah , by the end of 2021 , we established the legal presence of Hanania in Indonesia . On the second day of this Halal Fair event , we ’ ve already issued 21 invoices .”
- Nisa , Co-founder , Hanania Group , Indonesia
“ Alhamdulillah , the enthusiasm from the visitors at Halal Fair has been tremendous , really excellent . For Wardah itself , their enthusiasm has been extraordinary .” - Virda , Exhibitor , Wardah ,
Indonesia
|