@ Halal | January-February . 2025

Excitement fills the air at HIITS 2024 .

The 2024 edition of HIITS showcased Indonesia ’ s vision for advancing the halal economy

BY ZAFIRAH ZAFRUDDIN

Held from Dec 6 to 8 , the event showcased a diverse range of halal products and services across various sectors , from food and beverage ( F & B ) to cosmetics , fashion , tourism , and finance . With some vendors offering special promotions , HIITS drew a large crowd .

The event was supported by prominent sponsors such as Wardah , Kahn , and Biodef . Each sponsor played a crucial role in ensuring the success of the event . HIITS 2024 also received support from government agencies , including the Ministry of Tourism and Creative Economy of the Republic of Indonesia , Halal Indonesia , The Halal Product Assurance Organising Agency ( BPJPH ), and Wonderful Indonesia .

This year , HIITS presented a series of special programmes aimed at engaging attendees across diverse age groups and interests :

RIHLA - The Wahn : This reflective programme combined spiritual contemplation with critical discussions of industry trends . It encouraged a deeper understanding of life ’ s impermanence while aligning it with goals for both career and personal growth .

Exclusive discounts at HIITS 2024 .

Rihla ( Let ’ s Play Together Kids ): A dedicated programme for children where they engage in interactive and educational activities . Activities ranged from stimulating games , science experiments , read-aloud sessions , and skill-building exercises .

Halal Culinary Festival : This segment showcased innovative halal food creations , featuring collaborations with renowned chefs . Highlights included a healthy Ramadan Iftar menu and unique dishes like Raspberry Kecombrang Sorbet . Additionally , the segment offered educational sessions on halal certification and building a successful business .

The three-day event also featured a lineup of inspiring Islamic talks and workshops . These sessions covered a wide range of topics , from personal development and spiritual growth to navigating life challenges and strengthening family relations .

Attendees also had the opportunity to gain insights into the Indonesian market outlook for 2025 , explore strategies for achieving women ’ s fitness goals , and more .

Furthermore , Islamic Pop-up Classes were organised for both adults and children alike . These sessions combined spiritual enrichment with practical skill-building and wellness-focused activities .

HIITS AS A B2B HUB

The highlight of the event was the HIITS Corner , a dedicated space to facilitate busi- ness-to-business ( B2B ) activities . Industry stakeholders gathered to engage in insightful panel discussions led by international speakers with expertise in various halal industry sectors .

The panel sessions explored a variety of key topics , with a particular focus on international expansion . One of the main discussions highlighted the opportunities for Indonesian entrepreneurs in the Middle East and North Africa ( MENA ) region , specifically Egypt .

Besides that , the panels addressed the importance of halal certification and strategies to overcome trade barriers , given the challenges businesses face in meeting the stringent halal certification requirements necessary for international trade . Another key topic was focused on the potential for Indonesian halal businesses to tap into the Australian market .

In addition to panel discussions , the HIITS Corner hosted a business matching session , facilitating direct interactions between representatives from Egypt , Malaysia , and Indonesia . The platform enabled businesses to discuss export potentials and explore partnerships that could strengthen their foothold in both regional and global markets .

HIITS 2024 placed a strong emphasis on fostering a collaborative environment throughout the event . The dedicated time slot for afternoon tea served as a space for participants to exchange ideas and network .

As the global halal economy continues to grow , events like HIITS are pivotal in shaping its future . By providing a platform for knowledge sharing , business discussions , and networking , HIITS contributes to the ongoing expansion of the halal market .

With HIITS , businesses can stay informed about industry trends , build connections , and explore new business avenues , ensuring that the halal industry remains dynamic and resilient on the global stage . –