26 LIFESTYLE
@ Halal | January-February . 2025
26 LIFESTYLE
The closing ceremony of IN2MF 2024 .
BY ZAFIRAH ZAFRUDDIN
THE Indonesia International Modest Fashion Festival ( IN2MF ) 2024 was one of the biggest highlights of the Indonesia Sharia Economic Festival ( ISEF ) 2024 . The event was held at the Jakarta Convention Centre ( JCC ) in Senayan , Jakarta , which took place from Oct 30-Nov 3 .
The event , centred around traditional Indonesian textiles ( wastra ), spotlighted the works of acclaimed fashion designers who creatively integrated wastra into their designs . Among the prominent names at IN2MF were Ali Charisma and Ilham Bahari , a brand renowned for its Palembang wastra designs .
The line-up also included Organic Culture by Anita Yuni , the joint collection from Irna La Perle by Irna Mutiara and KainHalal , and Ozzy Batik by Lianawaty H , alongside many other exceptional names .
Each piece beautifully accentuated the rich elements of batik , songket , non-machine looms ( ATBM ), lurik , tapis , sasirangan , jumputan , border and knitted fabrics . Moreover , the incorporation of eco-printing further highlighted IN2MF ’ s commitment to sustainable fashion practices .
IN2MF set a new record for showcasing the highest number of wastra-based collections ever displayed in a single event , with a total of 1,550 designs from 208 Indonesian brands .
This earned IN2MF formal recognition from the Indonesia World Records Museum ( MURI ). Additionally , the event featured the works of 10 international designers from Australia , India , Italy , Jordan , Malaysia , Russia , Turkey , South Africa , Spain , and the United Arab Emirates ( UAE ).
Overall , the designs showed how wastra could be reimagined for contemporary fashion while honouring its legacy and contributing to sustainable development .
BUSINESS COLLABORATION
Held annually , the IN2MF 2024 was organised by Bank Indonesia ( BI ), the Ministry of Micro , Small , and Medium Enterprises of Indonesia ( UMKM ), and the Indonesian Fashion Chamber ( IFC ).
The governor of BI , Perry Warjiyo , stated :
A global stage for wastra
1,550 designs celebrate culture , creativity and sustainability
( From left to right ) Maman Abdurrahman , Perry Warjiyo , and Ali Charisma .
A standout piece from the Irna La Perle x KainHalal collaboration .
Ali Charisma takes the runway with his stunning collection .
“ IN2MF can represent a collaboration between the government , private sector , associations , banking institutions , educational institutions , and the community .”
With this year ’ s theme , ‘ Elevating Sustainable Modest Fashion to the Global Stage ’, IN2MF aims to redefine modest fashion as a global movement championing sustainability , inclusivity , and innovation . This vision aligns with Indonesia ’ s vision of fostering an inclusive , resilient , and sustainable Shariah economy .
While primarily celebrated as a fashion show , IN2MF also offered a variety of activities and programmes . Understanding that innovation in textile design emerges from the ideas and skills shared between designers and artisans , IN2MF hosted the Business Matching Traditional Textiles programme .
The 2024 edition of IN2MF stressed collaboration between stakeholders . As such , the festival hosted a series of seminars on modest fashion . One session titled ‘ Modest Fashion Business : Redefining Creativity with STRIVE 25 / 26 ’ reviewed fashion trends for the years 2025 and 2026 .
Ciputra University Creative Director and Fashion Design Lecturer Weda Githapradana and Rahayu Budhi Handayani , a researcher and fellow lecturer from the university , presented the seminar . Dina Midiani , a fashion design lecturer and trend forecaster , moderated the session .
In addition to seminars , Focus Discussion Groups ( FGDs ) were held . These sessions delved into key business topics such as design and production , sustainability practices aimed at reducing environmental impact , trend forecasting for market adaptability , and challenges specific to the modest fashion industry .
Through business matching and strategic partnerships , IN2MF 2024 saw remarkable results , with US $ 4.5 million in commitments , sales , and financing recorded .
Its international roadshows in Abu Dhabi , Kuala Lumpur , Istanbul , and Paris prior to the event brought the total value generated to US $ 15.9 million , demonstrating IN2MF ’ s contribution to Indonesia ’ s Shariah economy .
This success , together with IN2MF ’ s increasing global presence , further reinforces Indonesia ’ s status as a central hub for global modest fashion . –