@Halal January/February 2026 | Page 27

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January-February. 2026 | @ Halal
MEGA HALAL
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A STRATEGIC VENUE
The choice of venue plays a key role in shaping the event’ s international appeal. The Queen Sirikit National Convention Centre( QSNCC), recently renovated and located in central Bangkok, offers expanded exhibition space, modern facilities, and improved accessibility.
Its central location positions MEGA HALAL Bangkok as an easily accessible meeting point for regional and overseas participants, further enhancing its status as a gateway for Asian halal products entering global markets.
By hosting the exhibition at QSNCC, the organiser signals its intention to scale up both the size and the impact of the show.
REGIONAL COLLABORATION
One of the most notable developments for the 2026 edition is the strengthening of strategic partnerships to enhance the exhibition’ s international standing.
SHAPERS MALAYSIA SDN BHD, the founder, organiser, and developer behind established halal platforms such as MIHAS and HALFEST Malaysia, has joined MEGA HALAL Bangkok as a co-organiser.
With extensive experience and a strong track record in developing largescale halal exhibitions, SHAPERS brings valuable industry insights, networks, and organisational expertise to the table.
This collaboration is expected to elevate MEGA HALAL Bangkok’ s positioning in the global halal calendar while fostering deeper regional integration among ASEAN halal markets.
Through leveraging Malaysia’ s long-standing leadership in halal trade promotion alongside Thailand’ s growing ambitions, the partnership reflects a broader push toward regional cooperation rather than competition.
In parallel, the Thai Muslim Trade Association( TMTA) has joined as a Strategic Trade Partner for MEGA HALAL Bangkok 2026. TMTA plays an important role in promoting halal trade domestically and strengthening business networks within Thailand’ s Muslim community.
Its involvement is expected to support local entrepreneurs and businesses as they seek to expand beyond national borders and gain international recognition.
Together, these partnerships point to MEGA HALAL Bangkok’ s evolving role, not simply as a showcase but as a facilitator of cross-border collaboration and capacity-building within the halal industry.
GLOBAL BUYERS
Recognising that international buyers are essential to the success of a businessfocused exhibition, the organiser has introduced incentives to encourage overseas participation.
MEGA HALAL Bangkok 2026 will offer either a two-night complimentary stay at selected five-star halal-friendly hotels in Bangkok, or a USD200 cash subsidy to support travel expenses specifically for
qualified international buyers.
This initiative reflects the organiser’ s intent to lower participation barriers while attracting serious buyers eager to tap into the rapidly expanding halal market.
Such measures align with the exhibition’ s goal of fostering meaningful business connections, rather than simply generating footfall. By easing logistical concerns for international visitors, the organiser aims to create a more focused and productive environment for trade discussions and deal-making.
NOT JUST TRADE SHOW
The return of MEGA HALAL Bangkok comes at a time when the halal industry is experiencing renewed global attention. Rising awareness of halal standards, coupled with increasing demand for ethically produced, transparent, and compliant products, has pushed halal beyond its traditional markets.
Within this context, exhibitions like MEGA HALAL Bangkok play a vital role in shaping industry narratives, facilitating knowledge exchange, and connecting emerging suppliers with established markets.
While firmly positioned as a B2B platform, the exhibition also contributes to broader conversations around innovation, sustainability, and inclusivity within the halal ecosystem.
By bringing together businesses, industry experts, and policymakers under one roof, the event offers opportunities for dialogue that extend beyond immediate commercial outcomes.
LOOKING AHEAD
As MEGA HALAL Bangkok returns for its second time, expectations are high. With an expanded exhibitor lineup, stronger regional partnerships, and a renewed focus on global buyers, the 2026 showcase positions itself as a key meeting point for businesses seeking to engage with the international halal market from the heart of ASEAN.
For Thailand, the exhibition underscores its ambition to become a more active player in the global halal economy. For regional and international participants, it offers a platform to explore opportunities, forge partnerships, and gain insights into one of the world’ s fastest-growing consumer segments.
More information on MEGA HALAL Bangkok 2026, including buyer preregistration and exhibiting opportunities, is available at www. megahalal-bangkok. com-