@Halal July/August 2021 | Page 2

@ Halal | July-August . 2021


| @ Halal says ... |

No stone left unturned

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THERE is so much uncertainty in the country . The restricted movements have paralysed businesses virtually . And for Malaysia , the halal sphere has become more challenging . The players in the halal sectors have been trying to kickstart the economy . But every time they plan a move , a spanner is thrown into the works .

Take the Malaysia External Trade Development Corporation ( MATRADE ), for instance . They have been trying to get up and going with the Malaysia International Halal Showcase ( MIHAS ). But their planned thrust on this globally-recognised stage is continually being interrupted .
The Covid-19 pandemic forced the postponement of last year ’ s MIHAS from April to September last year . And then , called off .
And the steely determination of MATRADE CEO Mohd Mustafa Abdul Aziz has seen no stone left unturned in ensuring “ the show must go on ” this year .
“ Rain or shine … MIHAS cannot be absent too long ,” he said .
How true ? There is the threat of MIHAS fading from the minds of the halal players if the event does not take place for the second year running .
The 2021 MIHAS is slated to start in September . The jury is still out if the event should be a hybrid , virtual or physical . But one thing is sure – it will happen this year .
The show now is fully virtual and almost 400 Malaysian and international exhibitors are participating in the virtual exhibition .
And so , one has to appreciate the thought , planning and effort that have gone into ensuring this money-spinner , which is the local and international halal market , is not lost in the woods .
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