@Halal July/August 2021 | Page 25

Malaysia ’ s halal industry to establish gateway during 8th OIC Halal Expo
July-August . 2021 | @ Halal

Event

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THE highly-anticipated 8th OIC Halal Expo 2021 will be held in conjunction with the 7th World Halal Summit on Nov 25-28 this year in Istanbul , Turkey .

Malaysia will again make its strong presence by taking up a pavilion called ‘ Malaysia Showcase ’. Following the success in 2019 , My Events International will be hosting and organising the Malaysia Showcase .
The Expo is timely as part of the National Recovery Plan for entrepreneurs to reclaim their opportunities to advance to new markets and develop export potentials post-Covid-19 .
The 8th OIC Halal Expo 2021 collaborates with The Standards and Metrology Institute for Islamic Countries ( SMIIC ).
The recent signing of the Joint Declaration on The Expansion of the Free Trade Agreement between Malaysia and Turkey were between Minister of International Trade and Industry , Dato ’ Seri Azmin Ali ( pix ), and Turkey ’ s Minister of Trade , Dr Mehmet Mus , to boost post-pandemic recovery and economic growth .
It will allow Malaysian entrepreneurs to set foot in Turkey , which remains one of the emerging export markets with significant growth , especially in the commodity market .
An MoU was signed between the Malaysian Palm Oil Council and Izmir Commodity Exchange to further promote Malaysian palm oil to Turkish and Eurasia markets .

Halal corridor

Malaysia ’ s halal industry to establish gateway during 8th OIC Halal Expo
In 2019 , Malaysia ’ s export was RM4.24 billion . Malaysia ’ s Halal Showcase at the 8th OIC Halal Expo 2021 is a concrete step to build and foster relationships among businesses and companies from both countries .
This initiative encourages Malaysian local halal companies to take full advantage of the event and create a vision for all Muslim entrepreneurs to communicate , collaborate , and share information to expand , enhance , and strengthen their businesses to other parts of the world .
By providing them with this platform , these entrepreneurs are further encouraged to show their presence in also doing business in the global market .
Said Deputy President , Independent Industrialists and Businessmen Association ( MUSIAD ), Mustafa Aydemir : “ We want to build networks to gain knowledge from Malaysia in the halal industry and benefit from Malaysia ’ s strategic location and halal infrastructure as a gateway to Southeast Asia market .”
In 2019 , the Malaysian Pavilion saw 5,000 visitors from sectors such as the Chamber of Commerce , Trade Associations and Federations , and the private sector , such as importers , retail outlets , supermarkets , and wholesalers .
There were more than 60 business matching meetings during the event .
The Malaysia Halal Showcase featured a conference with Gokhan Tuncer , Malaysia ’ s representative of Turkey ’ s Foreign Economic Relations Board ( DEIK ). He welcomed foreign investment opportunities from both regions and relaxed government policies and regulations to strengthen economic ties to aim halal corridors between Malaysia and Turkey .
Datuk Noraini Soltan , Vice President of the Federation of Malaysian Manufacturers , emphasised that government agencies such as MATRADE provide continuous support to local manufacturers to enhance competitiveness and benefit from Turkey as a gateway to Eurasia .
The Senior Director of Export Promotion Market Access Division of MATRADE , Abu Bakar Koyakutty , said : “ To thrive in today ’ s global halal market , company owners and entrepreneurs must consider developing brands , cultivating a distinct identity for their products , and engaging the relevant audience .
“ Malaysian companies will go far in the global market if you challenge yourself to think creatively beyond the box to benefits from the recent MFTA that will flourish trade with Turkey .”
The objective of Malaysia Showcase is to facilitate Malaysian agencies , local manufacturers and companies to go global and reaching out to business opportunities in Turkey with the theme of Sustainable Halal Eco-System . Malaysia Showcase aims :
• To showcase and launch the latest halal innovations , renewable energy and sustainable products to the OIC countries
• To promote the expansion of Malaysia halal economics in the world markets
• To promote “ Made in Malaysia ” halal products and renewable products and services
• To enhance knowledge and market accessibility and export regulation , Malaysian companies keen to better understand the Turkish market are urged to join .

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