@Halal July/August 2022 | Page 2


@ Halal | July-August . 2022


| @ Halal says ... |

A golden opportunity

Expanding halal footprints HDC takes the World Halal Business Conference Circuit to Melbourne , Australia
BRF Sadia ’ s new plant in Saudi Arabia Middle East region plays a strategic role in company ’ s growth plans in the international market
Benefitting from the growing halal cosmetics industry Azelis expands personal care footprint in the Asia Pacific with the acquisition of Chemical Solutions in Malaysia
Duopharma Biotech leads the way The listed company is steadfast in its determination to maintain its position as the leading halal and sustainable pharmaceutical company in the country
Mobilising funding for Islamic Fintech Malaysia stakes its claim as a force in the market with the right moves

THE 18th Malaysia International Halal Showcase ( MIHAS ) 2022 is undeniably the biggest halal event of the year .

Having the showcase on a hybrid format this year will help accelerate the recovery and expansion of many halal businesses , especially the ones badly hit by the pandemic . Last year ’ s MIHAS was a stunning success generating a record-breaking RM2.13 billion in exports . It was a bold decision by its organiser , the Malaysia External Trade Development Corporation ( MATRADE ) to hold it virtually .
This year , the showcase will be held physically as well , enhancing networking and overall business transactions . MIHAS 2022 will be better and has valuable offerings for the industry – an exhibition , business matchings and a knowledge hub for industry players . Halal players can use MIHAS 2022 , a flagship event of MATRADE , as a platform to expand their businesses locally and abroad .
MIHAS 2022 will see participation from many wellknown names from various sectors which are keen to help grow the halal industry . For example , UOB Malaysia is participating in MIHAS 2022 by assisting halal SMEs grow their businesses . The bank provides various Shariah-compliant financial solutions for halal players .
For many years , MIHAS has also been organised side by side with another important and much-awaited event , the World Halal Business Conference ( WHBC ), previously known as the World Halal Conference . Interestingly , this year , the Halal Development Corporation Berhad ( HDC ), as the organiser of WHBC will take the branding to the international level .
Starting from Melbourne , Australia , the corporation plans to organise WHBC Circuit in other parts of the world , namely the United Kingdom , Qatar and Taiwan . This internationalisation initiative by HDC will set another milestone for Malaysia ’ s halal industry .
We hope these efforts by MATRADE and HDC in organising MIHAS 2022 and the WHBC Circuit respectively , will be well received by the industry and help motivate halal players , especially SMEs to expand their businesses and become world class players .
SMEXpert A digital platform that fosters the growth of Halal SMEs
Shifting into a new phase Halal International Selangor moves its focus to actively promoting halal SMEs
Guarding the halal industry The Malaysian halal industry will need about 20,000 halal professionals
Successful return FHM 2022 provided a welcome resumption of face-to-face business networking for the hospitality industry
Building resilience Penang International Halal Expo and Conference returns after two years