BY FATIHAH MANAF |
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INDONESIA has emerged as one of the leading players in the global halal industry , with a rich and diverse market catering to the needs of its Muslim population . The country ’ s commitment to halal certification and production standards has positioned it as a hub for halal products and services . From food and beverages ( F & B ) to cosmetics and tourism , Indonesia offers a wide range of Muslimfriendly or halal-certified offerings . The government ’ s active support and regulatory frameworks have encouraged the halal industry ’ s growth , attracting domestic and international investors . With a population exceeding 270 million , including the world ’ s largest Muslim population , Indonesia provides significant opportunities for businesses seeking to tap into the rapidly expanding halal market .
To further promote the country ’ s halal market , Halal Expo Indonesia ( HEI ) 2023 is set to meet global halal players from Oct 25 to 29 , 2023 , at Jakarta Convention Centre , Indonesia . Organised by PT Halal Expo Indonesia , HEI is the largest annual B2B exhibition that showcases the halal industry in Indonesia and creates a halal business ecosystem for all countries worldwide .
According to Aryo Wibisono , Chief Financial Officer of PT Halal Expo Indonesia , the Indonesian halal market has witnessed significant growth and evolution over the years , positioning the country as a global leader in the halal industry . HEI will be the platform that brings together exhibitors , industry professionals , government representatives , and visitors from very various sectors of the halal industry .
HALAL EXPO INDONESIA 2023
“ The event serves as a platform for businesses to showcase their halal products , services , and innovations . They will gain access to networking and knowledge-sharing opportunities . Exhibitors at HEI can expect a platform to present their halal-certified products and engage with potential customers and partners in the halal industry . They can showcase various halal products from F & B , cosmetics , etc .
“ HEI is collaborating with the Indonesian Muslim Entrepreneurs Community ( KPMI ), which has 50,000 members spread throughout Indonesia with the most solid Muslim network in Indonesia . It has a substantial entrepreneurial community in the country . So , with this collaboration , the business opportunity that can be achieved via this expo is getting bigger and wider ,” Aryo elaborated .
He said if players were eager to tap into the Indonesian market through HEI 2023 but needed more knowledge , the organiser and KPMI would provide support . This support would include guidance in achieving halal compliance and facilitating the distribution of their products nationwide in Indonesia .
He added that the organiser worked closely
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Aryo Wibisono |
with the Indonesian government , as evident through their collaboration in co-organising the Indonesia Sharia Economic Festival ( ISEF ), initiated by the central bank of the Republic of Indonesia .
“ We approached foreign embassies in Indonesia and Indonesian Trade Offices overseas to bring buyers from other countries to the expo . It will increase business opportunities between other countries to enter the Indonesian and global halal market .”
INDONESIAN HALAL MARKET
Pointing out the growth of halal certification in Indonesia , Aryo said : “ The Indonesian government played a crucial role in the development of the halal market by implementing a mandatory certification system in 2019 .”
He emphasised that as Indonesia moved towards 2024 , the implementation of the halal certification system would be further strengthened . It means more food , beverages , and raw materials will be mandated to obtain halal certification before entering the Indonesian market .
“ In Indonesia , consumers are becoming more aware of halal products and their importance . The halal market in the country has expanded beyond F & B to include various sectors such as pharmaceuticals , cosmetics , fashion , tourism and more ,” said Aryo .
“ In Indonesia , the halal F & B market is worth around US $ 209 billion annually . Halal cosmetics and personal care market in Indonesia is also huge , estimated to be worth US $ 4.9 billion .”
Aryo revealed that the Minister of Tourism Indonesia , Sandiaga Uno , wholeheartedly endorsed the concept of halal tourism in Indonesia . With the government ’ s efforts
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to develop a Muslim-friendly tourism infrastructure , Indonesia has emerged as a global destination for halal tourism .
“ Indonesia has more than 17,000 islands and more than 300 languages . It is initially known for its nature and cultural heritage . The country has developed Muslim-friendly infrastructure to cater to Muslim travellers and invested in halal tourism ventures such as halal-certified accommodations , restaurants and travel services .”
CONDUCIVE ENVIRONMENT FOR INVESTORS
Aryo noted that demand for halal products increased due to the growing Muslim population in the country . He said the halal industry was considered sustainable and resilient due to the consistency of the demand .
“ The Indonesian government remains committed to developing the halal industry further . It continues to invest in infrastructure , research and development ( R & D ), and promotion of halal products and services . It creates a conducive environment for businesses to thrive . The growth of the middle class ’ s purchasing power enables consumers to purchase a wide range of halal products and services ,” shared Aryo .
“ Why should global investors consider investing in Indonesia ? First , because it has a large Muslim population with approximately 230,000 million Muslims , making the country the prime market for halal products and services .”
Despite the perception of some Indonesian Muslims being more open-minded , Shariah principles remain a fundamental aspect of their lifestyle . Most Indonesian Muslims uphold these principles and do not
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