Halal values for Muslim consumers One of the essential factors for the halal industry ’ s success story is the growing global Muslim population
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Industry Point
@ Halal | JULY-AUGUST . 2023
BY DR AZMI ABD AZIZ Chief Technical Officer , Global Haltech
Halal values for Muslim consumers One of the essential factors for the halal industry ’ s success story is the growing global Muslim population
INTRODUCTION
HALAL HAS become a significant issue in trading and trade-related matters . Many countries consider halal as a new trademark for marketing . Halal labelling serves as a medium for strengthening the belief of Muslim consumers . It guarantees the purity of products .
This promising large halal market has created intensified attention around the world . Muslim and non-Muslim countries are developing their own halal matters , certification processes , laws , and regulations to compete for the global halal market .
One of the essential factors for the halal industry ’ s success story is the growing global Muslim population which is now 1.8 billion , 23 per cent and expected to be 27 per cent by 2030 . The halal economy is enormous and diverse , ranging from Islamic banking and “ takaful ” services to food and consumer products , with an estimated market size of US $ 2.3 trillion .
The increasing demand for halal products can be observed as the world ’ s Muslim population grows to two billion people in 57 countries , with most of the communities being Muslims . The rapid development of the global halal market is attributed to several supporting factors , such as increased population and purchasing power among Muslims worldwide .
In fact , the emergence of new halal markets is no longer limited to Islamic countries or even Muslim minorities have widened the opportunities for halal products . Raising awareness of halal values and interests among non-Muslims also contributes to developing this industry .
The halal industry is extensive and potential industry to develop . Based on the scope and environment of the halal industry , locally , Malaysia has taken a practical approach to promote the growth of the industry comprehensively . The government has provided various forms of platform , facilities and incentives .
In line with these goals , the government has given the authority to JAKIM as the central agency in Islamic affairs . Halal certification plays a crucial role in Malaysia ’ s food and beverage industry . This certification indicates that the food product complies with religion , safety and hygiene . Halal certification in Malaysia has many benefits in terms of higher market segment , hygiene and safety and the potential to gain interest from Muslim tourists worldwide to come to Malaysia .
For the global and international halal industry , JAKIM has recognised 84 foreign halal certification agencies covering 46 countries . The recognition is based on compliance and halal standards implementation that
meet Malaysia ’ s requirements . This recognition aims to meet procedures set by Malaysia halal certification that require imported ingredients to be certified by recognised bodies .
Malaysia ’ s halal certification is recognised internationally . Recognition of Malaysian halal certificates and logos internationally is closely related to market access . Since 2009 , JAKIM has organised a Halal Certification Body Convention annually to ensure that international bodies take Malaysia ’ s halal
certification system as a highly trusted model .
Increased participation of international certification bodies in the annual Overseas Islamic Bodies Conference indicates acceptance of Malaysian halal standards by foreign countries . This conference is a forum for Malaysia to share and gather information , inform the latest developments of Halal Malaysia , and harmonise differences among certification bodies involved .
In effect , Malaysia ’ s halal industry can