08 | JULY-AUGUST , 2023

Masjid Sri Sendayan , Negeri Sembilan .

With a rapidly growing Muslim population worldwide , countries have recognised the importance of developing tourism offerings that align with Islamic principles and provide a welcoming environment for Muslim visitors .

Malaysia has positioned itself as a leading destination for Muslim-friendly tourism , and at the forefront of promoting this sector is the Islamic Tourism Centre ( ITC ).

As an agency established under the Ministry of Tourism , Arts and Culture Malaysia ( MOTAC ) in 2009 , ITC is dedicated to developing and promoting Islamic tourism in the country . It serves as a critical entity responsible for enhancing the Muslim-friendly Tourism & Hospitality ( MFTH ) brand , supporting the efforts of MOTAC and Tourism Malaysia in attracting Muslim travellers to Malaysia .

Through programmes encompassing research , training , recognition , education , capacity development , and industry advancement , ITC aims to empower the Islamic tourism segment and ensure that Malaysia remains a preferred destination for Muslim tourists .

ISLAMIC TOURISM MONTH

Building upon the landscape of Muslimfriendly tourism in Malaysia , ITC will organise the highly anticipated Islamic Tourism Month ( ITM ). ITM serves as a platform to showcase Malaysia ’ s diverse Islamic tourism offerings and experiences while fostering collaboration and rebuilding the industry following the reopening of borders post-Covid-19 and towards Visit Malaysia 2025 ( VM2025 ).

The month-long event is on Aug 21-Sept 17 , 2023 . This initiative was first introduced in 2022 as Islamic Tourism Week ( ITW ), which managed to capture more than 30 strategic partners offering enticing and special discounts and packages during

two weeks .

The launch of ITM 2023 will take place on Aug 24 , 2023 , in Perak . This launch event will set the stage for engaging activities and programmes catering to tourism players ’ and tourists ’ interests and needs .

ITM 2023 will feature five major programmes , including Mosque Open Day , seminars and talks on Muslim-friendly tourism , expos and showcases , promotions and offers , and unique collaborative programmes such as Quran recitation events , Malaysia Quran Hour , modest fashion shows , and more .

ITM 2023 will also feature the participation of various industry sectors , including hotels , homestays , spa and wellness centres , medical and healthcare facilities , theme parks , shopping malls , airlines , food and retail outlets , and training providers offering discounted offers and promotional packages . This extensive involvement ensures visitors enjoy various Muslim-friendly services and experiences in Malaysia .

Malaysia has been recognised as the Muslim Women-Friendly Destination of the Year at the Halal in Travel Awards 2023 .

ITC actively participates in tourism expos worldwide to promote Muslim-friendly tourism .

Scan to register as ITM 2023 partner

AN INCLUSIVE AND COMPREHENSIVE EVENT

The potential collaborators of ITM 2023 include prominent mosques like Masjid Jamek Sultan Abdul Samad Kuala Lumpur , Masjid Sri Sendayan , Muzium Masjid Sultan Abdullah Pekan , Masjid Muhammadiyyah Ipoh , Masjid Sultan Iskandar Johor Bahru , and Masjid Tuanku Mizan Zainal Abidin Putrajaya .

As part of its seminars and talks component , ITM 2023 will offer a diverse range of programmes and interactive sessions to enrich the knowledge and skills of its participants . These include the Muslim-friendly Tourism & Hospitality ( MFTH ) training , MFTH Assurance & Recognition ( MFAR ) programme , Muslimfriendly Tourist Guide ( MFTG ) training programme , Mosque Tour Visit ( MosVi ), the Share , Enrich , Enhance , Develop ( SEED ) programme and Islamic Tourism Entrepreneurship and Leadership Seminar ( ITELS ).

Partners of ITM 2023 can look forward to a host of valuable benefits . By joining this prestigious event , businesses will gain enhanced visibility through dedicated promotion on the ITM 2023 microsite and strategic social media exposure .

Discounted fees for exhibition booths at renowned events like MATTA 2023 and the Malaysia International Halal Showcase ( MIHAS ) 2023 , under ITC banner , will provide them with a unique platform to showcase products and services to industry professionals and potential partners . They can also take advantage of exclusive discounts of at least 15 per cent on all ITC training programmes to expand their skills and knowledge in the Islamic tourism sector .

In recognition of their involvement , product and company information will be included in the goodie bags distributed during various ITM 2023 programmes , providing additional exposure and engagement opportunities . Additionally , partners will receive a certificate of ITM 2023 participation , acknowledging their contribution to this prestigious event . — R & R

ISLAMIC TOURISM

21 - 17

MONTH 2023 I AUG SEPT