These days , consumers are more socially conscious , especially Generation Z ( Gen Z ) consumers . Since the oldest members of Gen Z are now in the workforce and beginning to gain purchasing power , they will soon represent the most significant consumer demographic .

That said , the halal industry needs to start focusing on aligning its brands with Gen Z ’ s values . Gen Zs prioritise representation ; they want to see themselves reflected in the brands they support .

A greater understanding of cultural and religious diversity , as well as a commitment to authentic representation in branding and marketing strategies , are crucial .

Businesses should include cross-cultural messaging in their marketing campaigns . Instead of using strictly religious terminology , focus on language that highlights quality , sustainability , and other relevant terms that make halal products more approachable to non-Muslims .

Besides that , inclusive visuals should be incorporated to portray halal products as suitable for everyone . Showcasing diverse groups enjoying halal products is critical to dismantling the notion that halal is exclusive to a single religion .

Through this approach , halal can be positioned as a high-quality choice for conscious consumers everywhere .

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P04 | FOREIGN NEWS Philippines seeks Qatari investments The Philippines targets growth in halal and other vital sectors with potential investments from Qatar .

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Shariah-compliant and paperless Offa ’ s BTL finance service creates investment opportunities for British expatriates .

P06 | LOCAL NEWS Empowering future financiers Bank Muamalat and INCEIF University to provide financial support to students studying Islamic finance .

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Transforming Tanjung Manis Tanjung Manis Halal Hub is expected to be the catalyst for agro-investment .

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