@Halal March/April 2023 | Page 44

We ’ re already

No . 1 , are you ?

Since 2015 , Malaysia has been ranked the best Muslim-Friendly destination in the world .
At Islamic Tourism Centre ( ITC ), we ’ re strengthening this positioning by developing standards and certification , research and training to attract more tourism businesses into this ecosystem .
Whether you ’ re in the hotel line , health and wellness business , retail industry , or other tourism and hospitality-related business , it ’ s time to think about the Muslim traveller and how you can bring value to them and sharpen your business .
The market is growing , and Malaysia is a firm favourite . It ’ s time you win their hearts too .
Register your interest with us to understand the Muslim tourist market , to explore the Muslim-Friendly Tourism and Hospitality potential , or to get your business certified under the Muslim-Friendly Tourism and Hospitality Accreditation and Recognition ( MFAR ) programme . Email your questions to itc @ itc . gov . my

STRATEGIC OPPORTUNITIES

Research Training and capacity building Industry development

Consulting services Standards and certification

Information exchange

THE ITC ADVANTAGE

13 years of experience
A champion of Muslim-friendly Tourism and Hospitality since 2009
Government-backed An agency under the
Ministry of Tourism , Arts and Culture , Malaysia
Global partners Network of partners including
SESRIC , COMCEC , OIC , and IMT-GT
Centre of Excellence A strong and growing body of knowledge on Islamic tourism development
Award-winning partner Winner of The BrandLaureate
World Halal Best Brands e-Branding 2021
The first and only The world ’ s only dedicated government organisation focused on Islamic tourism development
Registered
training provider ITC is registered as a training provider with Malaysia ’ s HRD Corp