@Halal March/April 2024 | Page 30

10 Cover Story

10 Cover Story

March-April . 2024

A soulful Ramadan journey

Malaysia welcomes tourists to experience the best of its Ramadan offerings with MY Ramadan Experience

AS a leading Muslim-friendly destination , Malaysia ensures an outstanding holiday experience for visitors of all backgrounds . During Ramadan , the country ’ s rich Islamic culture and extensive range of Muslim-friendly tourism offerings are further highlighted , providing tourists with a unique opportunity to immerse themselves in the joyous festivities of Ramadan .

While tourists can explore various attractions throughout the year , visiting Malaysia during this sacred month adds a unique dimension to their experience . It transcends conventional sightseeing , allowing one to experience the rich Muslim culture and witness Malaysia ’ s harmonious multicultural environment , where diverse beliefs are respected .
The MY Ramadan Experience packages , a collaborative effort between the Islamic Tourism Centre ( ITC ) and Tourism Malaysia , provide a unique and immersive opportunity for travellers eager to embrace the best of Malaysia ’ s Ramadan offerings . This thoughtfully designed 4D3N or 3D2N programme allows tourists to fully engage in the lively celebrations of Ramadan in Malaysia . The programme features a carefully chosen array of hotels that provide enticing accommodation packages , each of which includes a complimentary iftar for two hosted in the
hotels ’ halal-certified kitchens .
ISCOVER the essence of Ramadan in

DMalaysia with these five captivating experiences :

1 . Immerse yourself in the vibrant atmosphere of Ramadan bazaars .
� . Indulge in the rich �avours of Ramadan buffets .
3 . Enjoy an open-air or picnic-style iftar for a unique dining experience .
4 . Learn the art of cooking ‘ bubur lambuk ,’ a beloved Malaysian porridge .
5 . Shop and save with exciting Eid sales and promotions across the country .
AUTHENTIC LOCAL RAMADAN CULTURE
Catering to both local and international tourists , the MY Ramadan Experience focuses on showcasing Malaysia ’ s allure during this holy month . The vibrant cities of Kuala Lumpur , Putrajaya , and Selangor take centre stage , promising an unforgettable cultural experience for those seeking a deeper understanding and appreciation of Ramadan in the Malaysian context .
When visiting Malaysia , particularly these three cities , during Ramadan , tourists can witness the emergence of hotels offering exceptional Ramadan buffets with diverse menus , including traditional Malay cuisine . Their days can be filled with visits to tourist
spots , and evenings can be spent exploring the vibrant Ramadan bazaars , allowing them to savour local delights .
During the month , many mosques in Malaysia host daily free iftar sessions . Tourists have the opportunity to not only explore the rich history and architecture of these mosques but also partake in iftar gatherings and engage in tarawih prayers led by international imams at selected mosques .
For a more unique experience , they can also participate in hands-on activities like making ‘ bubur lambuk ’ or attend open-air Iftar events , where people break their fast together under the sky .
The MY Ramadan Experience offers diverse highlights , allowing tourists to enjoy attractions while immersing themselves in the authentic local Ramadan culture of Malaysians .
MY Ramadan Experience

Distinctive Ramadan Tourism in Malaysia

TOURISM Malaysia Director-General Manoharan Periasamy invites travellers to experience this unique blend of tradition and hospitality , promising an unforgettable immersion into the beauty of the holy month .
Malaysia ’ s Ramadan offers a unique experience for both Muslims and non-Muslims . It showcases the country ’ s vibrant multicultural fabric through bustling Ramadan bazaars and communal iftars ( breaking of fast ).
Manoharan emphasised Malaysia ’ s respectful approach to Ramadan and said : “ Tourist areas remain open , and you can experience the beauty of the holy month without feeling disrupted .
“ Beyond the culinary delights , events like “ Iftar @ KL ”, for example , offer an unforgettable experience . Tourists can immerse themselves in cultural performances , explore religious activities , and have the opportunity to break the fast with a large , welcoming group .”
THE MY RAMADAN EXPERIENCE CAMPAIGN
The MY Ramadan Experience campaign aims to highlight Malaysia ’ s Ramadan festivities through curated packages focusing on Kuala Lumpur , Selangor , and Putrajaya . Tourists can enjoy accommodation with halal-certified kitchens , culinary adventures at Ramadan bazaars , and exclusive iftar events .
Manoharan noted : “ The MY Ramadan Experience goes beyond cultural immersion ; it offers exceptional value for money , allowing tourists to create lasting memories .”
In addition to hotel promotions , experiential offerings such as homestays with local Muslim families , hands-on cooking experiences , and guided tours of Ramadan charity bazaars
Manoharan Periasamy .
Scan for video
complement the campaign .
Social media campaigns using the # MYRamadanExperience hashtag encourage tourists to share their experiences , building anticipation for Visit Malaysia Year 2026 .
CAMPAIGN GOALS
The campaign also aims to attract new visitors and extend Malaysia ’ s tourist season to encompass Ramadan , boosting revenue for hotels , restaurants , and travel businesses .
Manoharan highlighted a media report indicating a significant increase in Southeast Asian retail sales during Ramadan last year , with Malaysia leading the charge .
“ The MY Ramadan Experience can strategically leverage this consumer spending trend , ensuring Malaysia captures a significant share .”
Beyond economic benefits , the campaign aims to position Malaysia as a culturally enriching destination .
“ By offering a first-hand glimpse into Ramadan traditions , the campaign aims to foster a sense of respect and appreciation for the holy month , creating a more inclusive and positive experience for all .”
To maximise the campaign ’ s benefits , Malaysian tourism and hospitality players are encouraged to participate nationwide , offering custom MY Ramadan Experience packages and creating a lively campaign atmosphere with more hotels , shopping malls , and Ramadan bazaars .
�ALAYSIA AS ��SLI�-FRIEN�LY TOURISM DESTINATION
Manoharan emphasised that the MY Ramadan Experience campaign aligns with Malaysia ’ s commitment to Muslim-friendly tourism , contributing to sustained success beyond the campaign period .
“ It aligns with our aspiration to empower Muslim-Friendly Tourism and Hospitality segments , stay competitive , and ultimately contribute to Muslim tourists ’ overall satisfaction .”
By leveraging elements of cultural immersion and shared experiences , the campaign can promote Malaysia ’ s tourism offerings yearround and support Visit Malaysia Year 2026 .
Manoharan also expressed enthusiasm about collaborating with the Islamic Tourism Centre ( ITC ) to promote Malaysia as a Muslim-friendly destination , leveraging ITC ’ s Muslim-Friendly Tourism and Hospitality Assurance and Recognition ( MFAR ) standards in conjunction with promotional activities .
“ We ’ re going to complement ITC ’ s efforts by inviting them to join us in activities like roadshows and international fairs .” – RnR