LIFESTYLE 23
Saudia unveils coolest Ihram
March-April. 2025 | @ Halal
LIFESTYLE 23
Enhanced moments with Hisense
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DURING Ramadan and the joyous celebrations of Eid, Hisense brought families closer through technology that elevated every moment. Under its heartfelt‘ Together Means More’ campaign, Hisense offered exclusive savings across the GCC on its premium range of TVs, refrigerators, air conditioners, and washing machines.
Recognising the importance of shared experiences during Ramadan, Hisense launched targeted digital initiatives, influencer collaborations, and partnerships with Shahid and Yango Play, offering
Bringing faith and beauty home
AS Ramadan approaches, Muslim families prepare their homes not just spiritually but also with beauty and meaning. This year marks a special milestone as Also Sophia, a woman-led brand, celebrates five remarkable years in retail, bringing culturally inspired Ramadan and Eid decor to households across Canada and the Middle East.
Founded by Sophia Noreen, Also Sophia was born from a desire to see Islamic celebrations represented in mainstream markets. What began as a modest side project has flourished into a thriving business, partnering with major retailers like Walmart Canada. Sophia’ s vision resonates deeply with the essence of Ramadan, which is community, reflection, and unity.
The 2025 collection features elegant lanterns, banners and tableware, blending traditional Islamic aesthetics with modern design. These pieces not only brighten homes but also nurture a spirit of togetherness, perfectly in tune with the joy of Eid after a month of fasting and prayer.
complimentary 12-month subscriptions with select TV purchases. This thoughtful gesture ensures that family movie nights and gatherings are made even more special with immersive entertainment.
Whether it is a ULED TV offering breathtaking 4K clarity for late-night Ramadan dramas, a refrigerator keeping Iftar favourites fresh, or an air conditioner ensuring a cool, comfortable space for family gatherings, Hisense products are crafted to elevate the spirit of togetherness at home.
Designed for innovation and convenience, they also come with
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More than just decor, Also Sophia symbolises the Islamic principle of celebrating diversity and sharing blessings. In expanding to the UAE, Saudi Arabia, Kuwait, Oman, and Qatar, the brand champions inclusivity while honouring the sacred traditions of Ramadan and Eid.
As Muslims worldwide prepare for this blessed month, Also Sophia reminds us that beauty, faith, and unity can flourish hand-in-hand, a true reflection of the spirit of Ramadan and the celebration of Eid.
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extended warranties, providing lasting peace of mind long after the festive season ends.
“ Ramadan is a deeply meaningful time, where homes are filled with shared meals, laughter, and reflection,” said Fazalur Rahman, Regional Marketing Director of Hisense MEA.
“ We aimed to authentically resonate with these values, making every moment more comfortable and memorable.”
Saudia unveils coolest Ihram
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IN a ground-breaking move, Saudia, the national flag carrier of Saudi Arabia, has unveiled“ The Coolest Ihram”, the world’ s first high-tech pilgrimage garment.
Launched on World Creativity and Innovation Day, this pioneering initiative promises to transform the Hajj and Umrah experience by offering enhanced comfort to pilgrims.
Developed in collaboration with branding agency Landor and US-based cooling fabric specialist, the Coolest Ihram uses patented technology combining cooling minerals, active wicking, and rapid drying.
It is designed to lower skin temperature by one to two degrees Celsius, providing a personal
Available for a limited time at authorised retailers, Hisense’ s Eid campaign continues this spirit, offering up to 35 per cent off brilliant entertainment and home appliances, ensuring every celebration is effortlessly enriched.
By focusing on meaningful connections and enhancing living, Hisense truly brings the essence of togetherness to life, making this Ramadan and Eid unforgettable for families across the region.
microclimate for each pilgrim while adhering to the Islamic principles of Ihram for both men and women. Additionally, it offers UPF 50 + sun protection.
Saudia will unveil its latest innovations at the Arabian Travel Market 2025 in Dubai, underscoring its commitment to enhance the pilgrimage experience and support Saudi Arabia’ s Vision 2030 goal of welcoming six million haj and 30 million umrah pilgrims annually.
This thoughtful development reaffirms Saudia’ s role not just as a travel leader but as a compassionate partner in one of the most spiritual journeys of a lifetime. The Coolest Ihram will be available to Saudia guests starting in June 2025. –