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@ Halal | MAY-JUNE . 2023

With designers worldwide showcasing their unique styles , the industry has become incredibly diverse and innovative .

With a keen eye for detail and a deep appreciation for Saudi tradition , fashion designer Reem Esailan has become renowned for her stunning high-end dresses . Esailan ’ s unique creations showcase her ability to infuse modern trends with timeless cultural elements , resulting in elegant and unique pieces .

According to Esailan , the official dress of Saudi Arabia represents the identity of its citizens and is suitable for the country ’ s various environmental and climatic conditions . She further explained that while some of the dress ’ s elements might resemble those found in dresses from other parts of the Arabian Peninsula , the details are distinct .

WORTH THE INVESTMENT

When questioned about the steep prices of her traditional dresses , Esailan clarified that the high cost was not without reason . She explained that the costumes were crafted using rare and precious materials by a few skilled craftsmen dedicating their time and expertise to the lengthy and intricate process .

She emphasised that the dresses boast exceptional quality that contributes to their sense of luxury and prestige . Esailan believes the dresses are worth the investment , as only those who understand their value are willing to wear them .

“ They are worth it . I personally provide buyers with a ‘ Costume Birth Certificate ’ for valuable pieces to serve as a reference for them or their generations .

“ This certificate serves as a description of the product ’ s journey from A to Z . As such , buyers will have to think twice before deciding to get rid of the piece , and they might as well appreciate the richness and historical impulse it comprises ,” she added .

MASSIVE DEMAND FOR THE DRESSES

Esailan claimed that there has recently been a significant demand for Saudi-inspired clothing , particularly on national holidays like Saudi National Day , Saudi Flag Day , and Founding Day , “ as the new generation has become curious ” and is interested in learning about the Kingdom ’ s history .

She noted that in recent years , there had been a noticeable trend of exploring the secrets behind the dresses and traditions of their ancestors .

“ Various designs with different colours emerged and encouraged a large proportion of the new generation to learn about the arts , design , especially in the heritage field , while getting creative ,” said Esailan , adding that she has aspirations to establish herself within renowned international fashion houses in the future , showcasing her distinctive fashion creations .

She mentioned that Saudi dresses were renowned for embodying the cultural authenticity of the past . Expensive pieces such as jambiyas and other clothing and accessories serve as a source of attraction for visitors and researchers .

“ We aim to be the bridge connecting authenticity with modernity among all regions of the Kingdom .”