book launch The book paves the way for a brighter and more informed future in the halal world
NOVEMBER-DECEMBER . 2023 | @ Halal
MIHAS 2023
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Some of the writers who contributed to al-Basirah .
@ Halal al-Basirah
book launch The book paves the way for a brighter and more informed future in the halal world
MALAYSIA International Halal Showcase ( MIHAS ) 2023 extended its scope beyond exhibitions and business matchings . Emphasising its commitment to knowledge sharing , the event also witnessed the launch of @ Halal al-Basirah book . This publication contains a series of insights on halal business and lifestyle , authored by 42 authors .
Half of these authors are academicians from the International Institute of Halal Research and Training ( INHART ) at the International Islamic University Malaysia ( IIUM ), with the remaining authors being professionals from various other sectors within the halal industry .
The publication of @ Halal al-Basirah was the result of a collaboration between Revon Media and INHART , further reinforced by strategic partnerships with esteemed organisations like the Malaysia External Trade Development Corporation ( MATRADE ), Duopharma Biotech Berhad , and United Overseas Bank Malaysia Berhad ( UOB Malaysia ). Each of these partners played a vital role in advancing the halal industry .
The launch of @ Halal al-Basirah took place on Sept 14 , 2023 , at MIHAS main stage , with representatives from each partner in attendance .
Notable guests of honour included IIUM President Tan Sri Samsudin Osman , MATRADE Deputy Chief Executive Officer Sharimahton Mat Saleh , UOB Malaysia Country Head of Islamic Banking Mohd Fhauzi Muridan , Revon Media Publisher Kay Mathy and Duopharma
From left : Kay Mathy , Mohd Fhauzi Muridan , Tan Sri Samsudin Osman , Sharimahton Mat Saleh and Nordalina Ishak .
Biotech Head of Government Business Nordalina Ishak .
During the ceremony , these distinguished individuals signed a copy of the book , symbolising the official launch of this publication .
@ Halal al-Basirah is a collection of articles for players in the halal industry and related fields . It offers diverse perspectives within the halal ecosystem , aiming to provide practical insights and solutions for the industry .
The book provides valuable perspectives , strategies , and real-world examples to guide academicians , entrepreneurs , business owners , and professionals towards professional success while upholding halal principles in the international business arena .
The book comprises nine chapters , each delving into different aspects of the halal ecosystem . These chapters include topics like Best Practices in Halal Management and Industry , Halalan Toyyiban Consumption , Halalan Toyyiban Lifestyle , Halal Business , Halal Entrepreneurship , Islamic Finance , Halal Pharmaceutical , Health , and Well-being , Muslim-friendly Tourism , and Science and Technology for Halal Industry .
Collectively , these chapters offer a comprehensive exploration of the halal landscape , providing valuable insights and knowledge for readers .
Notably , the successful launch of @ Halal al-Basirah is a testament to the power of collaboration .
Revon Media , INHART IIUM , MATRADE , Duopharma Biotech Berhad , and UOB Malaysia have paved the way for a brighter and more informed future in the halal world . –
Wan Amir-Jeffery and the Duopharma Biotech Berhad team . Mohd Fhauzi Muridan and the UOB Malaysia team .