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@ Halal | NOVEMBER-DECEMBER . 2023

BY FATIHAH MANAF

The substantial turnout of foreign delegates is a testament to the exceptional branding efforts undertaken by the Malaysia External Trade Development Corporation ( MATRADE ) over the years , establishing MIHAS as a trusted and unparalleled platform in the halal industry . Numerous companies seized the opportunity at MIHAS 2023 to showcase and promote various offerings , including products , services , and upcoming events .

HALAL INDONESIA INTERNATIONAL TRADE SHOW

Among the notable exhibitors at MIHAS 2023 was the Halal Indonesia International Trade Show ( HIITS ) organiser . Their participation was driven by the upcoming event scheduled from Dec 8 to 10 , 2023 , at the Indonesia Convention Exhibition , BSD City , Tangerang , Indonesia .

Promoting the 3rd edition of HIITS , Project Director Kiki Satrio expressed his pleasure at being invited by MIHAS and his excitement about their upcoming event . He and his team attended MIHAS to promote HIITS , hoping that MIHAS attendees would also consider the halal industry in Indonesia .

“ The most promising halal sectors in Indonesia are food and beverages ( F & B ), modest fashion , and the economic Sharia ,” shared Kiki , saying that they also brought some fashion entrepreneurs to MIHAS 2023 at their booth .”

FOURTEEN TRENDING TOPICS

“ With the world ’ s largest Muslim population of approximately 200 million Muslims , we anticipate that Indonesia will become the global halal hub . Therefore , every country should consider entering the Indonesian market .”

The organisation had previously conducted HIITS , formerly Halal Indonesia Expo ( HIEX ), in 2019 and 2022 , attracting approximately 47,000 visitors . The one coming up in December this year would feature 14 trending topics , including Halal F & B , Halal Travel & Tourism , Halal Beauty & Cosmetic , Halal Pharmaceutical , Herbal , FMCG , Islamic Education & Books , Muslim Fashion & Apparel , Sharia Banking & Finance , Sharia Wedding , Sharia Property , Startup & Tech , Maternity & Baby Product , and Home Appliances & Kitchenware . The team aims to unlock and maximise the potential of the halal industry in Indonesia with the presence of HIITS .

“ In Indonesia , we have the Badan Penyelenggaraan Jaminan Produk Halal ( BPJPH ), similar to the Department of Islamic Development Malaysia ( JAKIM ), which is responsible for halal certification . We have streamlined

Kiki Satrio

MALAYSIA International Halal Showcase ( MIHAS ) 2023 also featured the participation of homegrown brands like EzeeFood by Syed Food Industry Sdn Bhd .

“ EzeeFood is ready-to-eat ( RTE ) meals . It is a Malaysian product . We provide RTE solutions to Malaysian customers , and we have a range of products from rice-based meals , gravy , and sauces to desserts , etc . EzeeFood is another abbreviation for making your life easy regarding food ,” Group CEO Syed Aziz shared .

“ Of course , we started in the Malaysian domestic market . We believed in championing our land

Indonesian Pavilion at MIHAS 2023 .

Agung Paramata and Kiki Satrio .

the certification application process , making it easier for companies ,” said Kiki .

Indonesia is emerging as the world ’ s largest halal market , driven by its nearly 90 per cent Muslim population and a growing middleincome Muslim consumer demographic . This promising halal market in Indonesia is anticipated to witness continuous expansion in the years ahead . The thriving halal industry encompasses many Shariah-compliant products and services , including food , fashion , pharmaceuticals , cosmetics , media , tourism , and Islamic banking .

In 2020 , Indonesia ’ s halal food product exports to Malaysia reached nearly US $ 2 billion , solidifying its position as a leading exporter in the global halal trade .

before venturing into international markets . Today , we export to nearly three countries : Australia , Singapore , and Saudi Arabia . We are also exploring opportunities in Europe , with London being a potential next step for us .”

Those interested in participating in HIITS and learning more about the Indonesian halal market can visit https :// halalexpo-indonesia . com /. –

Aside from RTE meals , the company also provides food solutions to various industries , such as in-flight catering , hospitals , mega construction projects , travel , education , and more .