Its opening panel , titled ‘ Halal Industry : A Gateway to Economic Success and Reshaping Lifestyle ,’ was moderated by Saudi International Halal Expo Advisor Muhammad Awais Khan .

Panellists included Farruh Azimov from World Halal Trust Group , Dr Shehzad Amin from Pakistan Dairy , Mohammed Seedat from South African National Halaal Authority ( SANHA ), and Dr Saeed Hayek from the Islamic Food & Nutrition Council of America ( IFANCA ).

The halal industry is witnessing significant growth in both Muslim and non-Muslim countries , evolving into a trillion-dollar market . With halal products gaining appeal among a diverse consumer base , the industry is set to become a powerful driver of economic potential and lifestyle changes .

This prompts a broader dialogue on how halal is becoming more than a dietary choice , emerging as a movement that reshapes various industries and lifestyles worldwide .

REGIONAL DIFFERENCES IN HALAL STANDARDS

Given the increasing demand for halal products across various industries and countries , the need for consistent and universally recognised halal standards is more critical than ever . However , regional differences in halal standards create complications for certification and global trade .

These inconsistencies present challenges for businesses seeking to export halal products to different countries . For instance , Malaysia , Indonesia , and the Gulf countries each have distinct requirements , meaning exporters need to meet multiple certification standards to access these markets .

Ultimately , this places an additional compliance burden on businesses , requiring them

to adapt to diverse regulations .

World Halal Trust Group Chief Executive Officer ( CEO ) Farruh Azimov explained that an international standard existed through the Standards and Metrology Institute for Islamic Countries ( SMIIC ).

However , many of its member countries have opted to modify the SMIIC standard to meet their own national needs . This led to a fragmented halal certification system , adding extra costs and prolonged certification periods for businesses , which can impede their market access .

“ In some cases , obtaining recognition can take a certification body up to two years ,” he said , underscoring the delays businesses face under the current system .

“ The industry needs a single certification standard rather than multiple certification bodies for one single ingredient ,” he argued , pointing out that harmonising halal standards would significantly benefit companies and countries alike , particularly those in emerging markets like Africa , where halal certification is in high demand .

In pushing for a more cohesive global approach , Azimov reminded that “ halal is halal ”. The essence of halal should not vary by region , and a single standard and unified certification model would uphold the integrity and trust essential to the industry .

UPCOMING CHANGES & BUSINESS ADAPTATION

Looking ahead , the panellists noted the potential of blockchain technology for regulatory compliance . Innovations like blockchain can help improve transparency and consistency in halal certification .

Azimov explained , however , that such advanced systems can only be effective if there is a unified global halal standard .

Regulatory developments within the halal industry are expected to accelerate by 2025 , driven in part by the industry ’ s immense economic potential . With the global halal market projected to reach US $ 4.5 trillion by 2030 , the need for stronger control measures and a unified regulatory system becomes even

( From left to right ) Muhammad Awais Khan , Farruh Azimov , Dr Shehzad Amin , Dr Saeed Hayek , & Mohammed Seedat .

Farruh Azimov

more pressing to promote consistency across borders .

Moreover , Azimov has also asserted that meat products will remain at the forefront of the halal industry . Unlike other halal categories , meat products involve unique and rigorous standards . This is especially the case for regions like Saudi Arabia , where any animal-based item must be halal-certified .

This is to say , halal meat products serve as a benchmark for quality and integrity within the halal certification process .

Meanwhile , the expansion of halalcertified products into categories like long-shelf-life goods and beverages shows the industry ’ s responsiveness to evolving consumer demands .

As Azimov observed , the beverage market was rapidly diversifying .

“ Many companies are now producing a variety of options . Even non-alcoholic beer and wine are now available . The first time I tried halal non-alcoholic champagne was at the Malaysia International Halal Showcase ( MIHAS ) in 2019 . It was very nice .”

By expanding into non-traditional categories , the halal industry is not only catering to a market need but also establishing itself as a comprehensive lifestyle market rather than a niche food sector .

Beyond food , halal principles are also beginning to influence industries such as cosmetics , pharmaceuticals , and textiles . Halal tourism and medical tourism are also emerging as significant market opportunities .

As the halal market evolves , it not only boosts economic growth but also redefines global consumer preferences , showcasing its potential as a sustainable and inclusive lifestyle choice . –