@ Halal | November-December . 2024

@ Halal says ...

MALAYSIA ’ S emergence as a global leader in the halal industry is impressive , and the Malaysia International Halal Showcase ( MIHAS ) 2024 has certainly set the bar higher .

The showcase wrapped up with remarkable success , generating a record-breaking RM 4.3 billion in sales . With this achievement , the Malaysia External Trade Development Corporation ( MATRADE ) has decided to expand the showcase overseas with the debut of MIHAS @ Dubai . The sales target for this is set at RM1 billion .

While MIHAS is already recognised worldwide , bringing the expo to Dubai opens up direct access to the Middle East and North Africa ( MENA ) region and other markets that can be challenging to tap into from Malaysia .

Not to mention , Dubai ’ s strategic location and unmatched connectivity make the city a global trade powerhouse , with three billion people just a four-hour flight away and another four billion within eight hours .

Though not forgetting , it ’ s MIHAS ’ domestic success that makes this international leap possible . Far from overshadowing MIHAS ’ domestic success , MIHAS @ Dubai builds on it , offering Malaysian halal businesses a prominent platform on the world stage .

MIHAS @ Dubai will shine a spotlight on Malaysia ’ s strengths and innovations across a diverse range of sectors , including F & B , Beauty , Health & Wellness , Sustainable Living , Agriculture & Environment , and Halal Products & Services . This breadth of opportunities is sure to inspire and excite .

Scheduled for Nov 18 to 20 , 2024 , MIHAS @ Dubai will feature over 200 booths , including ministries , agencies , state governments and SMEs , all within a 2,000 sqm pavilion .

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