@Halal November/December 2024 | Page 25

November-December . 2024 | @ Halal

4 . Trade show participation and shared values : Showcase halal products at international food expos to enhance visibility and connect with potential buyers . Emphasise ethical practices and quality assurance associated with halal products , appealing to health-conscious and socially responsible consumers .

5 . Business incentives : Provide financial support for small businesses seeking halal certification and recognise those excelling in offering halal products . Malaysia , despite being at the forefront of halal certification and governance , recognised its limited presence in the global market , where its contribution to halal imports in Muslim-populated countries is less than one per cent ( MITI , 2023 .)

“ Malaysia should consider implementing strategies and action plans related to internationalisation to support the development of the industry . This involves : 1 . Understanding the specific requirements and preferences of different regions to meet international standards and cater to diverse consumer needs ;

2 . Collaborating with international stakeholders to adopt best practices from successful halal industries ;

“ Halal goes global : A pathway to ethical , inclusive growth ” is not merely a headline ; it is a call for businesses around the world to recognise and respond to the evolving needs and values of today ’ s consumers .

3 . Encouraging local halal businesses to accelerate their growth and penetrate global markets by tapping into the rapid growth of e-commerce ; and

4 . Organising trade shows , expos and exhibitions ( i . e . Malaysia International Halal Showcase , MIHAS ) to help strengthen relations with key industry players domestically and internationally . These connections will enhance Malaysia ’ s global positioning and increase the distribution of halal Malaysian products .” Quoted from the Malaysian New Industrial

Masterplan ( NIMP ) 2030 ( MITI , 2023 )

CATALYST FOR GLOBAL GROWTH

The rise of halal-certified products is more than a business trend - it ’ s a testament to a global shift toward inclusivity , quality , and ethical production . Halal certification has fast become a universal marker of integrity , respected by consumers worldwide . By adopting halal standards , companies are embracing the values of a diverse , quality-conscious consumer base and fostering cross-border trade .

“ Halal goes global : A pathway to ethical , inclusive growth ” is not merely a headline ; it is a call for businesses around the world to recognise and respond to the evolving needs and values of today ’ s consumers .

As halal principles gain traction globally , they offer a unique opportunity to build a future where consumer values and product integrity align , creating new pathways for sustainable , inclusive growth .

Addressing challenges like the misconceptions about the exclusivity of halal products is crucial in unlocking the full potential of the halal industry . As for Muslims , it is the amanah ( trust and responsibility ) bestowed by Allah SWT to provide wholesome goods and services to all humanity towards living a good and worthy life . –