November-December. 2025 | @ Halal

• Islamic tourism is driven by strong values, knowledge-based development, and a market of 2.2 billion Muslims seeking meaningful domestic and regional travel experiences.

• Successful Islamic tourism destinations require visionary planning, ethical governance, community engagement and initiatives that reinforce stability and traveller confidence.

• Sarawak is emerging as an attractive destination for Muslim travellers, combining revitalised urban spaces, rich cultural and natural attractions, strong halal offerings, and sustainable mobility initiatives.

Islamic tourism is part of this evolution. Once viewed narrowly as religious travel, it is now gaining global recognition as a dynamic and expanding segment of the travel industry. Built on a progressive mission, it promotes both values and knowledge, overcoming early scepticism about its potential.

With an estimated 2.2 billion Muslims worldwide, opportunities for growth are considerable. Even if many do not travel internationally, domestic and regional travel remains significant. For destinations aiming to tap into this market, strong leadership, stability, and a well-balanced tourism ecosystem— built on attractions, accessibility, accommodation, amenities, and activities— are essential.

SETTING THE DIRECTION

In an increasingly competitive landscape, destinations need leaders who are not only competent but visionary and adaptable. Effective leadership in Islamic tourism demands innovation, ethical governance, customer-centric thinking, and long-term planning.

Leaders must inspire industry players and communities alike, ensuring that tourism development remains aligned with Shariah-compliance standards while still delivering quality experiences. With clear strategy and integrity, leadership becomes the compass guiding sustainable growth.

PEACE AND SECURITY

Safety remains a crucial factor in travellers ' destination choices. Yet peace is a complex notion shaped by personal values, cultural contexts, and geopolitical realities. Despite instability in some regions, many travellers- especially younger ones- continue to explore destinations with layered historical and social narratives.

Travel is not merely leisure; it is also a pathway to deeper understanding. Seeing places shaped by hardship can cultivate empathy, compassion, resilience, and a renewed appreciation of different communities.

At a broader level, peace and security support tourism growth, social develop-

Square Tower at Waterfront in Kuching

BY DR. MOHMED RAZIP HASAN

Fellow BUDI: Islamic Science University of Malaysia( USIM). Fellow – Institute Tun Perak, Melaka. ment, and competitiveness. Efforts that strengthen these include media familiarisation trips, cultural exchanges, community-building initiatives, and diplomatic cooperation within the tourism ecosystem.

A RISING DESTINATION

A recent visit to Kuching revealed a city undergoing steady transformation through urban revitalisation, infrastructure upgrades, and Smart City efforts- while still preserving its heritage and charm.

Sarawak presents a compelling value proposition for Muslim travellers, offering both religious and cultural experiences.

CULTURE AND RELIGION

Kuching hosts several key religious sites, including Masjid Jame’, Masjid India, Masjid Negeri, and the Islamic Museum.

These are complemented by major attractions such as the Borneo Cultures Museum, Sarawak Museum, Sarawak Cultural Village, Bako National Park, Semenggoh Wildlife Centre, and Santubong, each offering insights into Sarawak’ s history, biodiversity, and cultural richness.

RIVERSIDE CHARACTER

Sungai Sarawak( Sarawak River) forms the city’ s visual and cultural backbone, framed by iconic landmarks like the State Legislative Assembly Building and the Darul Hana Bridge.

Traditional bot penambang ferries- costing only RM1 to RM2- provide river crossings between both banks, passing through historic Malay villages such as Kampung No 1 and Kampung Patingan( No 6).

To enhance safety and environmental sustainability, the State has introduced the E-Penambang, an electric-powered vessel that complements existing traditional services while supporting greener mobility.

THE WATERFRONT

The Kuching Esplanade and waterfront area are lined with notable heritage buildings, including Fort Margherita, the Main Bazaar, and the old Court

House.

Visitors enjoy cafés, craft shops, local performers, and the city’ s well-known musical fountain show— creating a lively ambience that blends heritage with modern leisure.

HALAL FOOD

For Muslim travellers, Kuching offers an extensive selection of halal eateries serving iconic dishes such as laksa Sarawak, mee kolo, midin belacan, linut, and ayam pansuh.

Local entrepreneurs producing kek lapis( layered cake) are found throughout the city, while Kubah Ria remains popular for terobok masin, local produce, and handicrafts. Visitors may also obtain further information from the Sarawak Tourism Board, Tourism Malaysia, or online platforms.

LOOKING TOWARD 2026

As 2026 approaches, new prospects— and new challenges— await. Islamic tourism has the capacity to support Malaysia’ s broader national goals by promoting values, fostering cross-cultural understanding, and strengthening the tourism economy.

With continued leadership, stability, and collaboration across industries and communities, the sector can continue advancing globally.

I extend my best wishes to all readers for a meaningful and prosperous New Year. Let us embrace the spirit of Visit Malaysia Year 2026 and work together for its success.-