09
July-August . 2024
Profile
09
Two of ITC ' s signature recognition programmes to drive the MFTH ecosystem .
by developing new attractions and experiences that cater to a wide range of interests and preferences . This also involves refreshing and upgrading existing destinations to make them more appealing and competitive .
“ There are several strategies to achieve this . We should diversify and increase the number of tourism products available , refresh or enhance existing destinations , and improve connectivity , both into Malaysia and within the country . This way , we can offer tourists multiple destinations to explore during their visit .”
This comprehensive approach not only enhances the overall tourist experience but also helps position Malaysia as a more attractive and accessible destination in the global tourism market .
15 YEARS OF ITC
Nizran remarked on ITC ’ s 15-year journey , expressing amazement at the progress made . He noted that what started as just an idea following the Commonwealth Tourism Centre , and from ground zero , has evolved significantly over the past 15 years . He reflected on how the space , which initially might not have been recognised as a standalone business model , has been successfully developed . Nizran acknowledged the substantial achievements of his predecessors , the past team , and the current team .
“ From identifying opportunities and expanding on them via research , market intelligence , and information exchange with other countries , ITC has come a long way . As the saying goes , Rome wasn ’ t built overnight . Similarly , ITC ’ s progress since 2009 shows that with proper drive , direction , and focus , great achievements are possible .”
Nizran stated that the success achieved by his predecessors , with the support and guidance of MOTAC , is reflected in the products developed today , such as MFAR , MFTG , MosVi , PondokStay , and many others .
“ There are many other ideas on the plate right now . If we had more than 24 hours in a day , I believe we could accomplish even more than we are doing right now .”
WORLD ISLAMIC TOURISM CONFERENCE
Nizran described the upcoming 4th World
Islamic Tourism Conference ( WITC ) as a thought leadership event . He explained that it was designed to provide a platform for a diverse audience , including both newcomers and seasoned professionals in the tourism industry , to learn about the growing interest in MFTH .
“ Like many other conferences , the whole idea is to allow attendees to acquire new information and knowledge about Muslim-friendly travel .”
He mentioned that the conference was structured into four tracks to offer a clear view of the significant discussion topics and the subjects that keynote speakers and panellists will address .
“ One of the key objectives is to attract more Muslim and international travellers to Malaysia and to encourage investors to adopt MFTH standards and guidelines .”
WITC 2024 is scheduled for 12-13 September 2024 at Sunway Resort Hotel , Petaling Jaya . The theme for the event is ‘ Forging Connections ’. – RnR
“ There are several strategies to achieve this . We should diversify and increase the number of tourism products available , refresh or enhance existing destinations , and improve connectivity , both into Malaysia and within the country . This way , we can offer tourists multiple destinations to explore during their visit .”
– Nizran Noordin
Scan Me
Participating in the Development of the Tourism Sector in the Russian Federation , including Halal Standards roundtable discussion in Kazan , Russia .
Knowledge exchange session with the Department of Tourism Philippines ( DOT ).
Engagement session of the Special Task Force Committee to develop and promote Malaysia as an Umrah Hub in the Asian Region .