We ’ re already
No . 1 , are you ?
Since 2015 , Malaysia has been ranked the best Muslim-Friendly destination in the world .
At Islamic Tourism Centre ( ITC ), we ’ re strengthening this positioning by developing standards and certification , research and training to attract more tourism businesses into this ecosystem .
Whether you ’ re in the hotel line , health and wellness business , retail industry , or other tourism and hospitality-related business , it ’ s time to think about the Muslim traveller and how you can bring value to them and sharpen your business .
The market is growing , and Malaysia is a firm favourite . It ’ s time you win their hearts too .
Register your interest with us to understand the Muslim tourist market , to explore the Muslim-Friendly Tourism and Hospitality potential , or to get your business certified under the Muslim-Friendly Tourism and Hospitality Accreditation and Recognition ( MFAR ) programme . Email your questions to itc @ itc . gov . my
STRATEGIC OPPORTUNITIES
Research Training and capacity building Industry development
Consulting services Standards and certification
Information exchange
THE ITC ADVANTAGE |
13 years of experience
A champion of Muslim-friendly Tourism and Hospitality since 2009
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Government-backed An agency under the
Ministry of Tourism , Arts and Culture , Malaysia
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Global partners Network of partners including
SESRIC , COMCEC , OIC , and IMT-GT
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Centre of Excellence A strong and growing body of knowledge on Islamic tourism development |
Award-winning partner Winner of The BrandLaureate
World Halal Best Brands e-Branding 2021
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The first and only The world ’ s only dedicated government organisation focused on Islamic tourism development |
Registered
training provider ITC is registered as a training provider with Malaysia ’ s HRD Corp
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