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  BY FATIHAH MANAF 
RICH with diverse cultural heritage , tourism is one of the segments that drive the economy of the Republic of Uzbekistan . According to Temur Mirzaev , Advisor to the Minister of Tourism and | 
  Cultural Heritage of the Republic of Uzbekistan , 
 the country refers to Islamic Tourism as ‘ ziarah ’ tourism . 
 “ The term encompasses Buddhism , Christianity , Hinduism and Islam . Uzbekistan , for 3000 years , has been home to various heritage sites , namely Buddhist temples , Christian churches , Jewish synagogues , etc . Eighty per cent of the cultural heritage sites here are Muslim-related . They are from the Islamic enlightenment or Renaissance period , from the 12th century to the 19th century ,” Temur explained . 
 He shared that scholars worldwide cherished the unique artefacts , books and manuscripts from that period . The oldest manuscript of the Quran can also be 
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  found in Tashkent . 
 Recognising the importance of academia in tourism , the Ministry of Tourism and Cultural Heritage of the Republic of Uzbekistan has 13 cultural heritage colleges , a think tank institution and separate tourism and cultural heritage-related education coordinated by the Silk Road International University of Tourism and Cultural Heritage , Samarkand . 
 ISLAMIC CIVILISATION CENTRE 
 “ The government is initiating a special project , 
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 Temur Mirzaev  | 
  the Islamic Civilisation Centre . It will be a one-stop centre for all relics , exhibits , books , manuscripts , paintings and Islamic miniatures . It will also highlight other art forms like calligraphy , textiles , ceramics , etc .,” shared Temur . 
 However , he emphasised that the real tourist magnets for the republic were its architecture and heritage , which are still intact and well-preserved . Some of these attractions are in Samarkand , Bukhara , Shiva and Fergana Valley . 
 “ Uzbekistan has been a hub for the Silk Road . We have an Islamic heritage . We are among the safest countries . It provides 93 countries with free visa entry and 57 countries with e-visa . The policy of openness is reintroducing Uzbekistan to the Muslim world . 
 “ Malaysia ’ s top authority as a Muslim-friendly destination gives us a chance to learn from its challenges and success stories . We can implement them right away in the right portion based on the level of awareness amongst the public and private sector about Muslim-friendly tourism and Muslim-friendly services .” — R & R 
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DESTINATIONS have prepared to welcome and serve tourists better after the pandemic by introducing various tourism products and packages . Anvar Bukhary from Al Bukhary Travel & Tour said they came to the 3rd World Islamic Tourism Conference ( WITC ) to promote Uzbekistan , especially Bukhara and Samarkand , to Malaysians . He said the participation of the Bukhara region of Uzbekistan at the event was unique as it also featured the signing of the memorandum of understanding ( MoU ) between the Malaysian Association of Tour and Travel Agents ( MATTA ) and the region . 
 “ The memorandum is to change the vision of people in the two countries about Islamic Tourism for the inbound and outbound , 
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  people from Uzbekistan to Malaysia and Malaysia to Uzbekistan . 
 “ The number of tourists in the Bukhara region was three million before the pandemic . After the pandemic , we had enough time to work on ourselves to give better service and 
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 Anvar Bukhary  | 
  to focus on Islamic Tourism ,” explained Anvar . 
 Al Bukhary Travel & Tour planned to attract Malaysian tourists by introducing packages like Pilgrimage Tour through Uzbekistan and Umrah Plus Bukhara or Samarkand . 
 “ We ’ re happy to see the pilgrimages to come to Uzbekistan , especially Bukhara and Samarkand , to visit , first of all , the mausoleum of Imam Al-Bukhari , and many other touristic cities , which the President of Uzbekistan recently opened . 
 “ The main point is to attract people with the Umrah Plus ,” he highlighted . 
 Anvar said most people who went to perform umrah either go there directly or also visit other places like Turkey , Saudi Arabia and Egypt to learn more about the Islamic world . The Umrah Plus package will also be a good chance for Uzbekistan to welcome people to explore the beauty of Bukhara and Samarkand . — R & R 
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