November-December. 2025

10 Muslim-friendly Tourism

Huanying Lai, Malaysia! Discovery Familiarisation Trip explored destinations across Kedah, Kuala Lumpur, Perak, Putrajaya, and Selangor.

Masjid Putra, Putrajaya

Sekinchan Paddy Field

Kuala Lumpur Craft Complex, Kuala Lumpur

Masjid Sultan Salahuddin Abdul Aziz Shah, Selangor

Cultural Night at Bagan Datuk, Perak

Sungai Batu Kedah Tua, Kedah

ITC and BUMITRA Malaysia host 77 influential Chinese delegates to discover Malaysia ' s best offerings

Scan Me

Gunung Jerai, Kedah

Menara Alor Setar

Istana Pelamin, Kedah

Muzium Padi, Kedah

Shopping experience at Pekan Rabu, Kedah

Masjid Zahir, Kedah

The week-long programme, held from 6 to 12 October 2025, brought together 77 influential Chinese delegates, including business owners, travel agents, community leaders and social media influencers from 13 provinces, for an immersive exploration of Malaysia ' s diverse tourism experiences.

Through a carefully curated itinerary, participants discovered Malaysia ' s rich blend of culture, nature and hospitality, experiencing first-hand how the country ' s inclusive tourism ecosystem caters to travellers of all backgrounds. The initiative concluded with an Appreciation Ceremony and networking dinner at the Seri Pacific Hotel on 11 October 2025, celebrating the success of this meaningful exchange.

MOTAC ' S UNDIVIDED SUPPORT

This collaborative effort reflects Malaysia ' s ongoing commitment to deepening engagement with the Chinese market while creating broader opportunities for Small and Medium Enterprises( SMEs), local communities and tourism operators, in line with the MADANI Economy framework that promotes inclusive and sustainable national growth.

" This initiative is a testament to Malaysia-China diplomatic ties, which officially began over 50 years ago. Globally, the Chinese tourist market is highly sought after by renowned destinations. Through this familiarisation trip, we are strengthening our tourism ties with

The visit to Dataran Merdeka.

China while building confidence among travellers and deepening invaluable people-to-people connections between our two nations," said Datuk Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture( MOTAC).

" By experiencing Malaysia first-hand, these influential participants are now better positioned to share authentic insights on the country ' s attractions with Chinese travellers, directly supporting Visit Malaysia 2026( VM2026) objectives and reinforcing Malaysia ' s position as a welcoming and comfortable destination for all."- RnR

The delegates in Sekinchan.

Scan Me

" This FamTrip is the first-ever collaboration between BUMITRA Malaysia and the Islamic Tourism Centre( ITC). It holds special significance, introducing a new agenda and dimension to Malaysia ' s tourism landscape. For this FamTrip, our focus is on the Chinese market.

" Through this initiative, we hope to encourage greater interest and participation from China in Malaysia ' s growing ecotourism and agrotourism sectors. The delegation this time comprises participants from various backgrounds, including industry players, social influencers and community leaders. Beyond their visit, we see them as key advocates who will help promote Malaysia ' s tourism destinations within their respective provinces.

" We hope that through this collaboration, and in conjunction with Visit Malaysia 2026( VM2026), we will be able to attract even more international tourists to experience the beauty and diversity of Malaysia ' s tourism industry."

- Dr Wan Muhamad Adam Wan Norudin, BUMITRA Malaysia President.