September-October. 2025

MFAR: Spa & Wellness

21

Different spas offer different vibes and experiences. Families can opt to enjoy spa sessions together.

Key insights from the Association of Malaysian Spas( AMSPA)

This initiative, supported by the Islamic Tourism Centre( ITC) and the Association of Malaysian Spas( AMSPA), seeks to address both market demand and industry credibility.

AMSPA, recognised by the Ministry of Tourism, Arts and Culture Malaysia( MOTAC), serves as the national body responsible for nurturing, developing, and regulating Malaysia ' s spa industry. According to former president and now board member of AMSPA, Hana Halim:

• AMSPA was involved from the beginning in developing the criteria for MFS accreditation.

• The association views MFS as a step towards repositioning the spa industry, ensuring professionalism and legitimacy.

• AMSPA works closely with ITC and stakeholders to align spa services with Muslim-friendly requirements.

ADDRESSING INDUSTRY IMAGE

The spa industry in Malaysia continues to face challenges due to lingering associations with illegitimate activities. Muslim-friendly branding assures both

Muslim and non-Muslim clients of a safe, legitimate, and high-standard spa experience. Hana highlighted:

• The presence of a small group of irresponsible operators has tainted the image of spas.

• MFS branding reinforces the message that spas are legitimate, clean, and free from unlawful activities.

• Implementation of gender-specific therapist requirements helps reduce the risks of sexual harassment.

• Public awareness campaigns through MOTAC, ITC, and the media are necessary to restore trust in the industry.

IMPLEMENTATION CHALLENGES

AMSPA identified several challenges in adopting MFS:

• Education Gap: Many spa operators, especially non-Muslims, are unfamiliar with MFS requirements.

• Therapist-Gender Requirement: One of the primary conditions is that therapists must be of the same gender as their clients, which necessitates adjustments across the industry.

• Varied Market Segments: Muslim tourists range from high-spending spa-goers to budget-conscious customers seeking foot massage centres, requiring inclusive adoption across the sector.

Muslimfriendly spas present a viable opportunity to strengthen Malaysia’ s spa industry.

Hana Halim.

INCLUSIVITY AND BUSINESS MODEL

• MFS is positioned as an option, not an imposition, allowing Muslim clients to select services that meet their needs.

• Spa operators are encouraged to consider Shariah-compliant financing options, such as those offered by Ethis, to align with the Muslim-friendly model.

• Non-Muslim operators are also encouraged to adopt MFS to expand their customer base while contributing to a more inclusive industry.

ADDED VALUE OF MUSLIM- FRIENDLY SPAS

The adoption of MFS brings multiple benefits:

• Safety and Security: Gendersegregated facilities and halal-certified products enhance trust.

• Professional Image: Encourages youth, including male therapists, to enter the spa industry by reducing stigma.

• Environmental Awareness: Operators are urged to minimise waste and adopt sustainable practices, such as recycling used oils for alternative purposes.

• Education and Clarity: Promotes better understanding of Islamic values among both staff and non-Muslim clients, fostering respect and inclusivity.

Muslim-friendly spas present a viable opportunity to strengthen Malaysia’ s spa industry by addressing consumer demand, promoting legitimacy, and aligning with Islamic values. With structured accreditation, strong partnerships, and effective awareness campaigns, MFS can redefine the spa landscape in Malaysia, making it inclusive, reputable, and sustainable. – RnR