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@Halal | september-october. 2019
Events
The finds
first
AHM
success
Absolutely Halal Malaysia
has secured a place
among Malaysians
looking for halal food and
beverage expo
T
he first edition of Absolutely
Halal Malaysia (AHM) organised
by Idea Max Event (M) Sdn Bhd
took place at Mid Valley Exhibi-
tion Centre (MVEC) on July
26-28. Exhibition time began as
early as 10 am and ended at 10 pm every day
during the three-day event.
“AHM is the most efficient and strategic
platform for Halal entrepreneurs to position
and increase brand awareness, encourage
products and services, and expand the busi-
ness network to reach the worldwide halal
market. The halal industry is increasing
quickly and we estimate that over 80,000 local
and international visitors will be visiting
through the exhibition,” said Esther Fong,
Chief Executive Officer of Idea Max Event Sdn
Bhd.
The aim of AHM is to not only enable halal
sector entrepreneurs to boost revenues,
productivity, branding, networking, and
promotion, but also to provide the organiser
with an opportunity to attract a wider audi-
ence of non-Muslims to attend the exhibition.
This was due to Muslims being the majority
of visitors. Muslim visitors have always been
prevalent in most halal consumer expos
in Malaysia, but not so much among non-
Muslims. It, therefore, providesdAHM a fresh
objective to attempt to attract attention from
non-Muslims to visit the event.
“We hope that the existence of this halal
expo could foster and provide a clearer pic-
ture of halal where the concept of halal not
only applies to food, but is suitable for the
universe, regardless of race and religion, and
this is in line with the notion of Absolutely
Halal Malaysia – Halal Is For Everyone,” stated
Fong.
Celebrity chef Fazley Yaacob invigorated attendees with his cooking demonstration.
The inaugural expo was officiated by Dato Dr Sirajuddin Suhaimee (eight from right),
Director of the Malaysian Halal Council under JAKIM.
THE SURFING CROWD: The Absolutely Halal Malaysia expo offered attendees with a wide
variety of halal food products and more, aiming to appeal to Muslims and non-Muslims visitors.