@ Halal | September-October . 2021
| @ Halal says ... |
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WITH the global growth of the Muslim population , Islamic Tourism is undoubtedly a promising segment . Many countries are now working to gain a more significant share of the pie by introducing many Muslim-friendly products and facilities at their attraction sites .
As the pandemic has made travellers more careful about their choices , this Muslim-friendly segment , which has always prioritised hygiene and cleanliness , will be here to stay .
But how would destinations prepare themselves to cater to these people is another question and requires a more comprehensive discussion .
Having the most recognised halal standards globally , Malaysia is a leading example of Muslimfriendly tourism .
Being a multiracial country with a majority Muslim population , Muslim travellers who come to this country can name every cuisine they crave without compromising the consumption of halal food .
Even mosques and prayer rooms can be found everywhere . On top of that , most of these mosques offer tourists a package of exciting stories and stunning architecture !
Despite the pandemic , Malaysia was named the Best Destination for Muslim Travellers by the MasterCard-CrescentRating Global Muslim Travel Index ( GMTI ) 2021 .
It proves Malaysia ’ s commitment to champion this segment of Muslim-friendly tourism . However , it should not be too comfortable in this game as the other players are aggressively catching up .
As the international border remains closed , industry players have to develop more innovative products and services to appeal to the domestic market . And eventually the international travellers .
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