@Halal September/October 2021 | Page 2

@ Halal | September-October . 2021


| @ Halal says ... |
Beefing up SMEs ’ halal export potential There are many elements that SMEs need to improve on before exporting their products

Here to stay p09

HDC signs pact with KIHI Collaboration represents a strategic partnership and initiative
Opportunities open up SME Corp Malaysia assists halal businesses to penetrate Japanese market
Strong growth for F & B market Sector grew by over $ 400 bil from 2015-2020
World ’ s first Islamic international digital bank Nomo provides Syariah-compliant investment opportunities
CIMB launches OctoSaver It ’ s the bank ’ s first fully digitally Islamic saving account

WITH the global growth of the Muslim population , Islamic Tourism is undoubtedly a promising segment . Many countries are now working to gain a more significant share of the pie by introducing many Muslim-friendly products and facilities at their attraction sites .

As the pandemic has made travellers more careful about their choices , this Muslim-friendly segment , which has always prioritised hygiene and cleanliness , will be here to stay .
But how would destinations prepare themselves to cater to these people is another question and requires a more comprehensive discussion .
Having the most recognised halal standards globally , Malaysia is a leading example of Muslimfriendly tourism .
Being a multiracial country with a majority Muslim population , Muslim travellers who come to this country can name every cuisine they crave without compromising the consumption of halal food .
Even mosques and prayer rooms can be found everywhere . On top of that , most of these mosques offer tourists a package of exciting stories and stunning architecture !
Despite the pandemic , Malaysia was named the Best Destination for Muslim Travellers by the MasterCard-CrescentRating Global Muslim Travel Index ( GMTI ) 2021 .
It proves Malaysia ’ s commitment to champion this segment of Muslim-friendly tourism . However , it should not be too comfortable in this game as the other players are aggressively catching up .
As the international border remains closed , industry players have to develop more innovative products and services to appeal to the domestic market . And eventually the international travellers .
Linaco taps growing halal market Engaging with MATRADE has been helpful for Linaco to seek buyers abroad
Poised to re-vitalise global economy 17th edition of halal showcase is across three months p12-13 COVER STORY A compelling product Mosque Tourism was thought through for Muslim tourists coming to Malaysia
Unity amidst diversity Chinese Muslim Mosque Ipoh highlights Malaysia ’ s multicultural society