@Halal September/October 2022 | Page 6

Cementing commitment to creating value for the halal ecosystem

06

Foreign News

@ Halal | September-October . 2022

Warees Halal advances halal collaborations

Cementing commitment to creating value for the halal ecosystem

WAREES Halal Limited ( WHL ), a government-linked company within the Muis Group , organised the Halal Theatre at Food & Hotel Asia ( FHA ) 2022 on Sep 5-8 at the Singapore EXPO .

Incorporating the theme “ Strengthening the Core of the Halal Industry Post-Pandemic ”, the Halal Theatre is a continuance of Halal Perspectives , a one-day webinar themed “ Opportunities in Times of Uncertainty ” held in November 2020 , jointly organised with Informa Markets .
It will showcase seminar sessions , cooking demonstrations and panel discussions that bring insights into the latest developments , opportunities and best practices in the halal industry .
“ One of the biggest sectors of the global halal economy is food ,” said Dewi Hartaty Suratty , Chief Executive Officer , Warees Halal Limited .
“ In Singapore , there are about 5,000 food establishments and 50,000 products certified halal by the Islamic Religious Council of Singapore ( Muis ). Halal certification has increased trade and business opportunities .
“ It has also created more spaces for social mixing through more halal dining options , which has contributed significantly to strengthening Singapore ’ s social cohesion within its multi-racial and multi-religious society .”
Dewi Hartaty Suratty ( left ) ( CEO of Warees Halal ) and Dr Goh Lay Beng , ( Director , School of Applied Science , Temasek-Polytechnic ) signing the agreement
Strengthening the Core of the Halal Industry Post-Pandemic
As the world economy recovers from the Covid-19 crisis , the food and halal value chains are seeing immense changes in their operations . Globally , consumers are predominantly fed through international trade , and countries rely heavily on food imports . International food security depends on functional global supply chains , characterised by a smooth flow of goods from producers to consumers .
The Covid-19 pandemic also saw the closure of travel borders and lockdowns on a massive scale , and logistics in food value chains such as transportation , warehousing , procurement , packaging , and inventory management were disrupted . These impacted the safety , quantity , quality and
affordability of food .
Despite many challenges , there are notable developments in the food industry that came out of the pandemic . It includes the acceleration of digitalisation and a national focus on food security .
Businesses are embarking on digital platforms for the sale and delivery of food . Virtual technologies are used by government and non-government agencies to maintain service delivery . And product innovations such as alternative proteins , lab-cultured meat and urban farming have emerged to address food security concerns .
A new normal will emerge post-pandemic , requiring businesses to transform their strategies and government bodies to rethink their regulations and policies .

Lights , Camera , Fashion

SINCE 2019 , Bank Indonesia ( BI ) has been synergising with the Indonesian Fashion Chamber ( IFC ) in modest fashion activities at Indonesia Sharia Economic Festival ( ISEF ).
This year ’ s event was on Oct 5-9 .
Aiming to make Indonesia the centre of the world ’ s sharia economy , the ISEF fashion sector was presented with a new name , Indonesia International Modest Fashion Festival ( IN2MOTION- FEST ). Also collaborating with the Ministry of Cooperatives and SMEs of the Republic of Indonesia , BI brought the best of the Indonesian Muslim fashion industry to the world .
IN2MOTIONFEST welcomed more than 160 local and international designers , brands , academies , and buyers to celebrate the unique designs , locally sourced materials and trending looks in the multi-billion-dollar modest fashion industry .
Ita Rulina , Director of the Department of Economics and Sharia Finance of BI , said : “ The Indonesian modest fashion industry is growing rapidly . Through global collaboration , we want to con-
Indonesia International Modest Fashion Festival 2022 ( IN2MOTIONFEST ) will be held from 5-9 October 2022 at the Jakarta Convention Centre , Jakarta , Indonesia . tribute to support the national economic recovery , especially in the modest fashion sector .”
According to the Global Islamic Economic Report 2021 , the world ’ s Muslim fashion products consumption reached US $ 277 billion in 2019 and predicted to grow to over US $ 311 billion in 2024 . As a nation with over 231 million Muslims , Indonesia is well-placed to become the centre for Islamic fashion .

Pao Chi Chung introduces newly-designed , family-friendly packaging

PAO CHI Chung ( Pao Chi Chung Enterprise Corporation Ltd .), a family-owned and operated natural , halal Asian food manufacturer , unveiled new packaging that ’ s speaks to the time-honoured heritage of the brand .
Pao Chi Chung wanted to create a more cohesive brand identity that connects the brand with its new line of family-friendly , Halal-certified foods sold under the brand name in the United States . In addition to creating a more uniform brand identity for its best-selling fermented broad bean chilli sauce and non-GMO crispy soybean ball / powder .
Announcing the new packaging , Jia-Jeng John Ju , General Manager of Pao Chi Chung , said : “ A key tenet of the company since its founding 30 years ago is to improve constantly . During the last two years , while people were cooking at home , we noticed changes in consumer preferences .
“ In response , we reviewed our packaging to see how we could make it more user-friendly , informative , reduced in size and appropriate for family and home cooking . The new packaging reflects this , and we hope consumers love it .”