@Halal September/October 2023 | Page 2

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@ Halal | SEPTEMBER-OCTOBER . 2023

Contents

| @ Halal says ... |

Staying informed on halal insights

The meeting that launched al-Basirah : @ Halal Publisher Kay Mathy ( extreme right ) and Managing Editor Dato ’ ( Dr ) Johnson Fernandez with IIUM ’ s Asst Prof Dr Nurhidayu Al-Saari and Prof Dr Yumi Zuhanis Has-Yun Hashim ( 2nd left )

IN today ’ s fast-changing halal industry , knowledge holds immense value . As the industry evolves , it is natural for those involved in the halal industry to keep learning . Staying informed is crucial , from the basics of certification in the food and beverage sector to using technology throughout the halal supply chain .

As the leading halal newspaper globally , @ Halal introduces al-Basirah , a series of insights into halal business and lifestyle , in collaboration with the International Islamic University Malaysia ( IIUM ).
Authored by 42 experts , the book comprises nine chapters that delve into different aspects of the halal landscape . These chapters are presented as research articles designed to be easily comprehensible , ensuring a smooth grasp of complex concepts .
Like the halal ecosystem , the book ’ s creation thrives on strategic partnerships . Alongside @ Halal and IIUM , valuable partners include Duopharma Biotech Berhad , United Overseas Bank ( Malaysia ), and the Malaysia External Trade Development Corporation ( MATRADE ), each having an essential role in the halal sphere .
The collaborations demonstrate the importance of halal stakeholders working together to make halal knowledge-sharing possible .
With consumer preferences shifting and technology changing how things work , the insights shared in al-Basirah will complement @ Halal readers and other halal players to understand the present and prepare for the exciting possibilities in the halal world .
Launched during the Malaysia International Halal Showcase ( MIHAS ) 2023 , al-Basirah is a testament to @ Halal ’ s commitment to empowering the halal industry .
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Taking the first steps into halal certification UOB Malaysia partners with Global Haltech to pave the way for businesses to obtain JAKIM ’ s halal certification
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Empowering single mothers HLISB empowers B40 single mothers with sustainable income in partnership with SURI
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Putting bread on the table Programme Keusahawanan CIMB Islamic- Taylor ’ s returns with a unique cohort targeting home bakers from the Asnaf and B40 Community
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A dynamic progression The Department of Standards Malaysia plays a pivotal role in advancing Malaysia ’ s halal standards domestically and internationally
P10-11 | COVER STORY Strengthening global trade relations Malaysian government navigates trade adversities through free trade agreements and sees halal as an essential sector
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Uniting halal experts JAKIM to gather global halal experts , certification bodies , and industry stakeholders in Global Halal Summit 2023