COVER STORY 11
September-October. 2025 | @ Halal
COVER STORY 11
Abu Bakar explained that this digital infrastructure allows SMEs to efficiently identify and connect with relevant buyers, regardless of their geographical location.
MATRADE has also embraced virtual trade missions and digital exhibitions, which have proven effective in quickly connecting hundreds of exporters with international buyers. These virtual platforms eliminate traditional barriers, significantly accelerating market access.
The impact of MATRADE ' s digital strategy is evident in the success of MIHAS 2024, where virtual sourcing initiatives contributed RM2.53 billion in sales, accounting for nearly 60 per cent of the total sales generated.
This achievement highlights Malaysia ' s emergence as a leader in digital halal trade facilitation, setting new benchmarks for how technology can enhance the export ecosystem.
With its unique blend of integrity, innovation, and a trusted certification framework, Malaysia ' s halal products are setting a global benchmark.
Abu Bakar Yusof ' s insights revealed a proactive approach from MATRADE, ensuring Malaysian businesses not only thrive but also lead in the expanding halal market.
As the world looks towards 2030, Malaysia ' s commitment to quality and ethical standards positions it firmly at the forefront of the global halal economy.-
MIHAS 2024 ACHIEVEMENTS