@Halal + XTRA November/December 2021 | Page 2

@ Halal | November-December . 2021


| @ Halal says ... |

Bring out the entire halal range

THE borders will re-open as soon as the vaccination rate in Malaysia is increased . It means travellers will be crisscrossing the country to get to their preferred destination .

Even the international borders may open . That could result in a surge of incoming foreign tourists .
There would be renewed demands . Industry players should equip themselves to fulfil these demands , including accommodation , tour guides , health and wellness , halal foods and halal pharmaceuticals .
Not to forget , travellers are now more cautious regarding hygiene and cleanliness as we enter the endemic Covid-19 phase .
There is an ever-increasing Muslim population . Industry players must have a strategic plan to tap into that Muslim market . Tourism , in particular , is a significant industry that can enhance a nation ’ s economy .
Conveying Muslim-friendly concepts would attract Muslim travellers for extended holidays , given Malaysia also has Shariah-compliant facilities and attractions .
In line with Malaysia as Best Destination for Muslim Travellers , the Islamic Tourism Centre ( ITC ) stepped up efforts to leverage the potential in Muslim-friendly tourism , domestic and globally , through a fruitful forum , “ Muslim-Friendly Tourism and Hospitality : Potentials and Perspectives ”.
Besides , the 17th edition of Malaysia International Halal Showcase ( MIHAS 2020 ) brought 43 countries together . It sought to explore and expand markets to boost the economy and take the world through the entire range of the Malaysian halal industry .
There are considerable opportunities in the halal industry . It will only serve to Malaysia ’ s advantage in halal exports and services .
It is why Malaysia has to be prepared with something extraordinary every time . Through its agencies such as MATRADE , HDC , ITC and MGTC , the government has left no stone unturned to ensure our local halal industry players receive the exposure required by organising the relevant international events .
The government has done its part , and it is the turn of the industry players to do theirs . They have to take the cue and surge forward .
p10 pO4
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