22 JUNE 2021 / 11 ZULQA ’ IDAH 1442H

Government-backed An agency under the

Ministry of Tourism , Arts and Culture , Malaysia

Centre of Excellence A strong and growing body of knowledge on Islamic tourism development

Global partners Network of partners including

SESRIC , COMCEC , OIC , and IMT-GT

Award-winning partner Winner of The BrandLaureate

World Halal Best Brands e-Branding 2021

12 years of experience

A champion of Muslim-friendly Tourism and Hospitality since 2009

The first and only The world ’ s only dedicated government organisation focused on Islamic tourism development

Registered

training provider ITC is registered as a training provider with Malaysia ’ s HRD Corp

“ Through ITC ’ s range of webinars , training programmes , research , consultancy and advisory services , standards and certification initiatives , ITC is here to help you plan and build your organisation towards meeting the market needs of the Muslim tourist market together .” YBhg . Datuk Wira Dr . Noor Zari Hamat , Secretary-General , Ministry of Tourism , Arts and Culture Malaysia / Chairman , Islamic Tourism Centre

“ Since its inception in 2009 , ITC has played an invaluable role in developing Islamic tourism or Muslim-friendly tourism and hospitality ( MFTH )... through facilitating strategic research , training , capacity building , and standards and certification . The Ministry of Tourism , Arts and Culture is well prepared to support ITC and its industry partners .” YB Dato ’ Sri Hajah Nancy Shukri , Minister of Tourism , Arts and Culture Malaysia

Muslim-Friendly Tourism and Hospitality ( MFTH ) is more than a target market , more than just a marketing tool . In the bigger picture , MFTH is a business model , driving job creation , investment and economic growth .” YBhg . Dato ’ Dr . Mohmed Razip Hasan , Director-General , Islamic Tourism Centre

“ I genuinely believe the Muslim market will be the next ‘ China market ’. At the present time , many people are much keener towards the Muslim market due to its added values of clean , green and wholesome – in other words , the value of halalan toyyiban .” Hannah Pearson , Founder of Pear Anderson Tourism Research & Consultancy

“ We are glad to have gotten the opportunity to work with Islamic Tourism Centre to position ourselves as an inclusive hotel with all the facilities to cater to the Muslim tourist market .” Rita Abdul Rahim , Sales Director of Amari Johor Bahru , Silver MFAR hotel , certified by ITC

“ The Muslim-Friendly Tour Guide course gave me better insights into the Muslim travellers ' needs , expectations and business opportunities . I am now better prepared for tour itinerary planning and handling site visits .” Jane Rai , Muslim-Friendly Tour Guide , certified by ITC