@ Halal Xtra 18 November-December 2021
MIHAS 2021
THE GLOBAl halal economy shifted into high gear and received a much-needed stimulus as the 17th edition of The Malaysia International Halal Showcase ( MIHAS 2021 ), hosted by the Ministry of International Trade and Industry ( MITI ) and organised by the Malaysia External Trade Development Corporation ( MATRADE ), kicked off on Sept 9 , 2021 .
According to MATRADE Chairman , Tan Sri Dr Halim Mohammad , speaking at the MIHAS 2021 virtual media launch , MIHAS 2021 is poised to become the world ’ s longest-running global halal trade showcase .
Themed ’ Empowering Halal , Tomorrow , Together ’, MIHAS 2021 will virtually be accessible until Dec 31 , 2021 . It plans to become a catalyst in revitalising the global halal economy , which faces challenges posed by the outbreak of the Covid-19 pandemic .
“ MATRADE is delighted to organise yet again MIHAS , which promises an abundance of trade opportunities and trending market insights related to the global halal economy . This edition of MIHAS is presented in a digital format for the first time ,” said Halim .
“ We look forward to revitalising Malaysia ’ s position as the global Halal hub with another successful showcase this year , a positive beacon amid the challenging environment .”
Halim stressed that at the same time , the facilitation of virtual cross border trade and knowledge exchanges at MIHAS 2021 would prepare both local and international exporters to capitalise on the ever-present opportunities in the global economy .
He pointed out that this year , the virtual showcase is structured into three major components :
• Virtual exhibition ,
• B2B Business matching ( International Sourcing Programme-INSP ), also known as eBizMatch , and
• Knowledge Hub .
This year , the virtual exhibition features 549 virtual exhibitors , with 52 per cent or 303 comprising international exhibitors from 43 different countries . The top five countries are :
• Indonesia ( 45 exhibitors ),
• China ( 25 exhibitors ),
• The Philippines ( 20 exhibitors ),
• South Korea ( 18 exhibitors ), and
• Thailand ( 16 exhibitors ).
The top halal segments this year are :
• Food and Beverage ( 327 exhibitors ),
• Services and Enablers ( 51 exhibitors ),
• Cosmetics and Personal Care ( 39 exhibitors ),
• Modest Fashion ( 38 exhibitors ), and Food Technology ( 34 exhibitors ).
MATRADE ’ s signature virtual International Sourcing Programme , eBizMatch , is a testament to the agency ’ s efforts in integrating digitalisation in trade promotion , thus mitigating the impact of border closures and lockdowns resulting from the Covid-19 pandemic . eBizMatch has been embedded as a critical component of MIHAS 2021 to introduce and connect more Malaysian exporters to new potential markets and international buyers throughout The Knowledge Hub , the third component of MIHAS 2021 .
It offers registered trade visitors thought-provoking dialogues on halal-related topics covering Islamic
Participation
from 43 countries 17th Edition of Halal showcase presents the longest-running virtual halal showcase across three months
financing , innovation and business sustainability , digital technologies , the role of women , and perspectives from young entrepreneurs in the halal economy .
Prominent policymakers , strategic thinkers , academicians , and industry leaders and influencers will offer their perspectives and thoughts in a total of 13 market access and plenary sessions , which was live-streamed on the MIHAS Virtual platform on Sept 10-12 . The digital capabilities of MIHAS
IN CONJUNCTION with the annual Malaysia International Halal Showcase ( MIHAS ), MYNIC Berhad , Malaysia ’ s official . MY domain , registered under the Ministry of Communications and Multimedia Malaysia ( KKMM ), is participating in a Knowledge Sharing Programme to shed light on the development of Digital Transformation on Halal Industry .
As one of the speakers at the event , Datuk Hasnul Fadhly Hasan , CEO of MYNIC Berhad , emphasised the practical aspects of digital transformation in the halal industry from identifying critical elements in the halal ecosystem , consumer demands
2021 enable playbacks for all sessions , accommodating particularly international trade visitors in different time zones .
MIHAS 2021 collaborative partners comprise leading advocates of the halal economy : Bank Islam Malaysia Berhad ( BIMB ), Malaysian conglomerate and leading producer of coconut-based products LINACO ; Standard Chartered Saadiq Berhad and CIMB Islamic Banking Berhad ( CIMB ). In a bid to further advance Malay-
from SMEs , and tips to manoeuvre business through digitalisation .
The session covered a variety of halal ecosystem needs , innovations , and technologies relevant to the halal market . It also deep-dived into the future of the halal industry , which aimed to further expand and position Malaysia as the key market at the global stage .
Hasnul Fadhly commented : “ We are delighted to establish a digital halal economy amongst MSMEs as it enhances innovation and technology . Ingredients such as . my can elevate the business through unique brand identities that accelerate our nation ’ s journey to be a solid contributor for sia ’ s export development , Halim said MATRADE inked a string of publicprivate partnerships at the official launch of MIHAS 2021 on Sept 9 .
Upon opening its virtual doors on Sept 9 , the MIHAS 2021 trade exhibition offered the local and international trade community a borderless halal market , accessible 24 hours a day , seven days a week for more than three months .
MIHAS is the halal industry ’ s No 1 business platform . It brings with it international visitors and traders to the same forum . MIHAS delivers opportunities across the global halal markets in Food & Beverage , Pharmaceuticals , Cosmetics , Logistics , Muslim-Friendly Tourism , Islamic Finance , eCommerce , Education , Modest Fashion , Food Technology and Franchise .
MIHAS is the premier event that is not limited to the Southeast Asian region alone but is also supported internationally by the enthusiastic participation of International Pavilions from countries across the globe . – Xtra
MYNIC to accelerate the halal industry
the global digital economy .
“ We will focus on technology deployment and enhancement through . MY , to expand the competitiveness of local businesses and accelerate Malaysia ’ s transformation to a high-income economy .”
Despite recent challenges due to the pandemic , the halal sector is bullish and showing substantial growth . Based on the Halal Global Market predictions , the halal industry is projected to generate RM10 trillion in revenue by 2024 , potentially growing to US $ 8 trillion ( RM33 trillion ) by 2030 .
With such enormous potential , MYNIC is proud to be involved in