In Selangor , the route to Sekinchan was packed with vehicles coming from Klang Valley for the past few weeks . Locals also swarmed to Pantai Remis , Pantai Morib and other tourist attractions during the weekend to have a short break after a long time staying at home . Thanks to Tourism Selangor , its active promotional efforts during the pandemic have brought people to discover the hidden gems in the State .

“ Alhamdulillah . E v e n

though it is a challenging time for us to emerge stronger from this pandemic , we were fuelled by the digital platform with a major part of the promotional initiatives carried out virtually ,” said Azrul Shah Mohamad , Chief Executive Officer of Tourism Selangor .

“ Tourism Selangor is dedicated to providing the best possible service to the State ’ s tourism industry , including our Domestic Tourism Campaign called ‘ Pusing Selangor Dulu ’.”

He said the catchy tagline was the result of a brainstorming session by Tourism Selangor ’ s corporate communication team .

He shared the ‘ Pusing Selangor Dulu ’ was an appealing tagline that showed many attractive destinations r i g h t

in their backyard to people , especially Klang Valley residents . According to Azrul , many people do not know the various range of Selangor ’ s tourism products such as waterfalls , fireflies , the sky mirror and other extreme sports activities .

" In Kuala Selangor , you can experience the sky mirror during the day . During night time , you can witness the ' Blue Tears ' phenomenon . The algae produces a reflective blue colour in the ocean .

“ We also have extreme activities such as paragliding and white water rafting in Kuala Kubu Baru .

“ We have also introduced an international promotional campaign titled ‘ Splendid Selangor , Take Me Anywhere !’ which represents our determination to penetrate the international travel market ,” Azrul told @ HalalXtra .

Selangor to strengthen Muslim-friendly tourism

Azrul agreed Muslim-friendly tourism was a growing trend with escalating demands for tourism around the globe . He believed there were certain vital aspects to tourism which Muslim travellers seek during their travels .

“ Many tourists from the Middle East and those concerned about halal like to come to Selangor . They know Selangor provides Muslim-friendly tourism packages .

“ There is a massive potential from strengthening the Muslim-friendly tourism in Selangor , including the curated promotional

campaign to highlight Selangor as a preferred destination by Muslim travellers .

“ The route is clear as Malaysia is an Islamic country , and Muslim-friendly resources are easily accessible in Selangor . The State is also home to a long list of natural wonders , as well as cultural and religious attractions , which complete their travel to the State ,” he said .

In the past months , the Islamic Tourism Centre ( ITC ) has been working with several state tourism boards and tourism industry players , including Tourism Selangor , through workshops and webinars , to advance their understanding of Islamic Tourism and the needs of the Muslim tourist market .

Azrul acknowledged the importance of collaboration with industry players such as ITC to establish Muslim-friendly packages and explore new possibilities for developing Muslim-friendly tourism in Selangor . He highlighted that Muslim-friendly destinations were already in the State , and the agency was highlighting the places .

“ We ( Selangor ) are a Muslimfriendly State . We are ready ,” said Azrul .

He added : “ Aside from Muslimfriendly products , services , and facilities , Selangor offers Muslim travellers a unique opportunity to explore Selangor ’ s diversity , all in a peaceful , safe environment .”

Azrul then shared Tourism Selangor was the official Tourism Promotion Agency of Selangor State . The agency was mandated to create an influx of local and international tourists into the State .

“ We are also responsible for promoting Selangor as a preferred