august, 2019 | The Health
Current News
07
The launch of Know You Can with AXA’s various partners and supporters at MyTown Shopping Mall.
Your better life is here
AXA AFFIN Life Insurance fuels
the belief that your better life is
within reach
A
XA AFFIN Life Insurance further
strengthen its positioning in Malaysia
with new global tagline by AXA Group,
‘Know You Can’. The new tagline symbol-
izes AXA’s new promise to its customers,
that of being the encouraging partner
who helps them feel more confident to achieve their
goals and go further. This new promise plays an integral
role in the deployment of AXA’s strategic ambition to
transition from payer to partner to its customers.
Malaysians are not champions so far
“Malaysia does not fare well when it comes to fitness
and health with recent national health studies revealing
worrying overall statistics in terms of obesity, hyper-
tension, diabetes and cholesterol. That is why we want
to be a material health & protection insurer because
that’s the big gap in the market today. Whenever we
launch something new, we keep the customers’ health
and wellness in mind by incorporating a unique health
ecosystem into our product or campaign offerings for
our customers.
‘Know You Can’ perfectly symbolizes the ambition
we have of transforming AXA AFFIN to a partner
capable of empowering our customers to believe that
a better life is within their reach” said Rohit Nambiar,
CEO of AXA AFFIN Life Insurance at the launch event.
AXA AFFIN is proud to be the first insurer to offer
a comprehensive health transformation programme
namely Step It Up+ which comes with two campaigns
namely ‘Fitter Me’ and ‘Better Me’.
‘Fitter Me’ motivates customers to meet their
desired fitness goal by increasing their step count and
get rewarded with cashback up to 24 percent on their
first year annual premium. ‘Better Me’ is a structured
programme extended to those with the four most
common health risks in Malaysia - overweight, high
cholesterol, borderline high blood pressure and high
blood sugar to improve their health with a dedicated
online health coach and get rewarded with cashback
incentives up to RM600 once they achieve certain
health milestones.
In addition, AXA eMedic : the first-in-the-market
online medical card which can be purchased within
5 minutes at your fingertips and requires no medical
check-up has now been extended from age 39 to 49.
— The Health
Breastfeeding is better with a partner
Coinciding with World Breastfeeding Week 2019,
Royal Philips, a global leader in health technology
and mother and child care, has released new data
revealing the important role that partners can play
in the breastfeeding process. While breastfeeding
naturally remains a mother’s job, breastfeeding
mothers do need support from their surrounding
network.
Research findings
The research findings from Philips Avent show that
almost all mums surveyed would like their partners
to be involved in every aspect of looking after their
newborn baby. 65 percent of mums would like
their partners to help prepare a bottle feed, while
63 percent want support feeding the baby at night.
Fortunately, most dads (81 percent) want to help,
but there are some areas where they could be
doing more to support. While most partners (82
percent) are involved in comforting and checking
up on the baby, less than half (46 percent) clean the
breast pumps and the bottles for the next feeding and
only 41 percent spend time researching how to feed
the baby. This means there are some aspects of caring
for a newborn that are still falling to the mum and there
is a need for greater education for partners.
This is reflected by the research findings which show
that 76 percent of mothers think that more information is
needed on how partners can support the breastfeeding
journey. With evidence suggesting that by educating
fathers on the benefits of breastfeeding, we can double
the likelihood of babies being exclusively breastfed for
the first six months, this a hugely important topic for new
parents to discuss and consider.
The health benefits of breastfeeding for both mother
and baby are widely acknowledged, but while global
breastfeeding initiation rates at birth remain high at
around 60 - 95 percent, these are gradually declining
over time. This is resulting in lower breastfeeding rates at
six months of age.
Newborn and parents.
Providing ongoing support for breastfeeding
mothers then, is key, especially with women
becoming increasingly time-strained and many
having to juggle childcare with careers. Partners can
play an active role in the breastfeeding process, and
fortunately many say they would like to do so. — The
Health