| Halal Health |
AUGUST , 2021 | THE HEALTH
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Tapping the Korean market
Global prospects for halal industry highly regarded by both the Korean government and business community
THE SEOUL Food & Hotel ( SFH ) is the largest international food and beverage exhibition in Korea and the fourth largest food industry exhibition in Asia , bringing together over 1,550 qualified exhibitors and 50,335 visitors from 40 countries annually .
Thus , the participation of Halal Development Corporation Berhad ( HDC ) at SFH 2021 at KINTEX in Seoul on July 27-31 will help boost Malaysia ’ s push to increase halal exports to South Korea .
“ The global prospect of halal industry is highly regarded by both the government and business community in Korea as a new source of economic growth .
“ HDC is certainly honoured to be leading this quick-win collaboration with Korea Trade-Investment Agency ( KOTRA ) and remains fully committed to contributing towards the development of a robust regional halal industry , as well as to strengthen the warm ties enjoyed between our two nations ,” said CEO of HDC Hairol Ariffien Sahari .
This was HDC ’ s second participation in the event , which is being organised in collaboration with KOTRA to promote halal trade , investment and know-how
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between Malaysia and South Korea . For HDC , SFH 2021 was an ideal opportunity to launch its new virtual product demo platform and continue to facilitate halal trade and investment through the Virtual Business-to-Business ( B2B ), building on the huge success the previous year .
DASH a viable virtual platform
The Halal Integrated Platform ( HIP ) establishment , a one-stop online platform that helps companies grow their businesses by connecting them to other industry stakeholders within the global halal ecosystem , is one of HDC ’ s main development plans for 2021 .
HIP provides a Digital Augmented Showcase of Halal Malaysia , or DASH , an application that combines Augmented Reality capabilities with 3D-enabled presentations of Malaysian halal products and services to enable Malaysian halal exporters to showcase their products and services to potential global buyers .
DASH provided a viable virtual platform for sellers to creatively display and sell
Seoul Food & Hotel ( SFH0 2019 ). their products to potential buyers all over the world without the need for any physical presence .
“ So far , 54 Malaysian halal exporters have had their products integrated into DASH , and their products will immediately gain more exposure , either through a hybrid or full physical participation in trade promotion events organised by HDC or any of our counterparts ,” said Hairol .
“ By prioritising digital participation through DASH ( Augmented Reality ), Virtual Reality , and Interactive Digital Screens , we hope that the current 250 products listed in this 3D-enabled platform can be accessed by various global businesses participating in major regional trade shows , such as this SFH 2021 , for the Asia Pacific region or the upcoming World Expo 2020 Dubai .”
Halal product positioning
Another priority for HDC was to continue its Virtual B2B series . In this regard , HDC ’ s International Cooperation Department has already held two virtual B2B meetings for Malaysian companies .
The first session was with Korean buyers in conjunction with SFH 2020 on Oct 6-8 , 2020 . The second was with potential Chinese buyers in conjunction with the Food & Hospitality China ( FHC ) 2020 : Shanghai Global Food Trade Show on Nov 24-26 , 2020 .
The previous two business meetings were held entirely online between Malaysian exporters listed in DASH and foreign buyers from various provinces in Korea and China , respectively .
These sessions have undoubtedly improved Malaysia ’ s halal product positioning , particularly in East Asian markets with an estimated RM10 million in potential sales from these two sessions .
“ During times of global pandemics , such as now , virtual B2B is quickly becoming the new preferred method for local halal producers to access foreign markets .
“ This has not only helped us understand the expectations of global buyers as well as those of our local exporters , but it also demonstrates the competitiveness of their products in entering new markets while adhering to new business norms ,” Hairol added .
He said the global prospect of the halal industry is highly regarded as a new source of economic growth . — The Health
Made By Duopharma Biotech , the pharmaceutical company with Halal products .
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