J & J Vision believes in a comprehensive approach for eye health
| Symposium |
DECEMBER , 2023 | THE HEALTH
09
A commitment to innovation
J & J Vision believes in a comprehensive approach for eye health
BY KHIRTINI K KUMARAN
JOHNSON & JOHNSON Vision ( J & J Vision ) has been at the forefront of ground-breaking advancements in eye health and care . The company ’ s commitment to providing quality products and prioritising patient needs and safety stands out in the industry .
J & J Vision prides itself on being an innovation leader , exemplified by the launch of disposable contact lenses in 1987 . The ACUVUE ® OASYS range , embedded with Hydraluxe™ technology , showcases the company ’ s continuous commitment to providing innovative products for the benefit of consumers .
The launches of new ACUVUE ® lenses in Malaysia over the last few years is a testament to our commitment to providing high quality contact lens which provides long lasting comfort , improves eye health and safety for our patients . And partnership with eye care professionals ( ECPs ) ensures these innovations reach those who need them ,” said J & J Vision Care Malaysia Brunei Business Unit Leader Goh Kok How .
Goh was one of the panelists at the Johnson & Johnson Institute Symposium ‘ Beyond 2023 : Revolutionising Patient Eye Care & Management ’ panel discussion session titled ‘ Eye Health Advancement & the Role of ECP ’.
J & J VISION ’ S COLLABORATION EFFORTS
Goh said ECPs are pivotal partners for
J & J Vision , acknowledging their crucial role as the frontline facing patients .
“ We are committed to partnering with ECPs to advance eye care as they play a critical role in serving our patients . Education symposiums like these are one of the ways we share our knowledge , create access to innovation insights and provide ongoing learning opportunities for ECPs to hear from global experts .”
Therefore , the company ’ s sales team actively engages with ECPs , ensuring they are updated with the latest innovations and technologies through evidence-based selling .
Monthly features in health magazines highlight the company ’ s dedication to educating consumers and showcasing the practices of partnered ECPs .
MARKET TRENDS AND CHALLENGES
According to Goh , the post-Covid era has shifted consumers ' purchasing behaviour towards the convenience of buying online , potentially without
Goh Kok How
J & J Vision , as a company , we don ’ t directly face the patients ; it is the ECPs . So , it ’ s essential for them to be good in what they ’ re doing and equally updated with the latest innovation and the best technology in the industry .”
– Goh Kok How consulting ECPs , raising concerns about compromising quality and safety .
“ The idea of convenience can be dangerous because it means consumers may prioritise it over quality and safety .
“ Thus , J & J Vision advocates for eye health - championing the importance of visiting an ECP for regular comprehensive eye checks , so that the ECP can determine the appropriate type of contact lenses and ensure a proper fit , and educate patients about proper contact lens care and safety .”
ECPs face the challenge of offering convenience to patients by leveraging digital technologies without compromising safety or quality .
Another challenge Goh noted is the rise in the cost of living . “ It poses a challenge in providing quality eye care at an affordable cost .
“ J & J Vision works closely with eye care professionals and industry to understand , anticipate and address our patients ’ needs to pave a new future in eye health in Malaysia ,” said Goh . – The Health