06
health business
The HEALTH | NOVEMBER, 2018
AIA unveils medical
plan that rewards
The A-Plus Health plan offers a complete healthcare solution that
supports Malaysians in their journey to live healthier
Diapo-Care contains Protease
Enzyme Inhibitors (PEi) and
Dexpanthenol which effectively
prevent and treat the root cause
of diaper rash.
Eurodrug
launch
Diapo-care
cream
Eurodrug Laboratories (M) Sdn
Bhd recently launched Diapo-
Care, a cutting-edge formula for
the prevention and treatment of
diaper rash. Diapo-Care is formu-
lated with two active ingredients
– Protease Enzyme Inhibitors
(PEi) and Dexpanthenol – which
effectively prevent and treat the
root cause of diaper rash.
The natural PEi found in
Diapo-Care inhibit the activity of
faecal protease enzymes, which
break down and damage the pro-
tective layer of protein-enriched
skin cells. At the same time,
Dexpanthenol forms a barrier that
helps the skin in affected areas
to regenerate. The combination
of both ingredients makes it the
ideal solution for preventing and
treating diaper rash through its
dual mode of action.
Diaper rash, or perianal
dermatitis, is a common form of
skin inflammation that appears
red and tender-looking in the
diaper region encompassing the
buttocks, thighs and genitals. The
prevalence of diaper rash in the
general population is estimated
to range from seven to 35 per cent,
with more than half of babies
between the ages of four and 15
months developing the condition.
“The best way to prevent
and treat diaper rash is to keep
the baby’s skin dry and clean by
changing their wet, dirty diapers
as soon as possible, cleaning with
tap water and applying a layer of
barrier cream after every diaper
change,” said ABC Children
Specialist Clinic Consultant Pae-
diatric Dermatologist Dr Leong
Kin Fon.
Results from a clinical
study in patients with perianal
dermatitis showed that PEi
almost completely supressed the
protease activity in faeces. In a
separate clinical study, PEi also
demonstrated improvements in
infants’ dermatitis, inflamma-
tion, pain and sleep disorders. No
adverse effects were observed
after the treatment with PEi.
In addition to the easy applica-
tion and removal of Diapo-Care,
the preparation is also hypoaller-
genic, fragrance free and does not
contain colouring agents. It has
been proven safe by the United
Kingdom Research Institute and
is also clinically proven to be
effective in severe cases of diaper
rash with lesions.
(From left to right) Chief Marketing Officer Heng Zee Wang,
Anusha Thavarajah, and Head of Product Marketing Chee
Foong Wai officiating the launch of the A-Plus Health.
A
IA Bhd recently introduced its most innova-
tive medical plan to date, A-Plus Health,
that boasts many first-in-market benefits
designed to not only provide Malaysians
with the best medical coverage at times of
need, but also reward them for taking steps
to live healthily.
The insurer’s latest invention comes with a unique fea-
ture that is never seen before in the market, called the Health
Wallet. For every year that a customer does not make a claim
from A-Plus Health, an amount will be credited into his/her
Health Wallet, up to 10 times. The customer can then use
the amount accumulated in the Wallet for preventive care
services and additional medical expenses that are typically
not covered by most medical plans, such as health screening
and vaccinations, artificial limb and hearing aid expenses,
coverage for congenital conditions, recovery care for cancer,
stroke and heart attack, and more.
A-Plus Health is a medical rider that can be attached to
AIA’s regular premium investment-linked plan, A-LifeLink
2, and is available to anyone between the age of 14 days and
70 years old. Parents can also purchase A-Plus Health for
their pre-born child with a gestational age of 14 weeks and
above. They can attach the medical rider to A-Life Joy 2,
AIA’s flexible investment-linked plan that provides coverage
and savings opportunity for the child.
Besides providing comprehensive medical coverage up to
age 100, A-Plus Health also comes with a high annual limit
(the maximum amount a customer can claim per year) of
up to RM2 million, with no lifetime limit.
To encourage and motivate Malaysians to lead a healthier
lifestyle, A-Plus Health is integrated with AIA Vitality, the
insurer’s science-backed health programme. Customers
who purchase A-Plus Health and sign up as an AIA Vitality
member will get to enjoy additional benefits under its Health
Reward feature without having to pay additional premium.
Depending on the customer’s AIA Vitality membership
status, they are entitled to 100 per cent upgrade in amount
for hospital room and board as well as receive up to 10 per
cent increase in the annual amount credited into their Health
Wallet.
Muscle health matters
Abbott launches initiatives for a stronger Malaysia
To kick off the Kombi roadshow,
Abbott hosted the first-ever Ensure Gold
Strength Run recently, which saw 600
participants. The 2-kilometer run was
held at Eco Ardence, Maya Park in Setia
Alam, Selangor and showcased various
Kombi stations and obstacles that were
focused on strength with family-friendly
activities and information on muscle
health.
The new Ensure Gold with HMB
wheat flavour
Ensure GOLD 400g Bib Box Wheat
THE Ensure Gold Roving Kombi was
introduced at the Ensure Gold Strength
Run recently and is on a roadshow to
150 pharmacy outlets around Peninsular
Malaysia. Over the next three months, the
Ensure Gold Roving Kombi will provide
free strength health tests, information
and activities for Malaysian adults to
learn about muscle health and how good
nutrition and exercise plays a role in
maintaining muscle strength.
The Kombi will also offer samples of
the Ensure Gold with HMB in the new
wheat flavour which can further support
Malaysians in their efforts to maintain
muscle health.
The new Ensure Gold is a complete and
balanced nutrition supplement, scientifi-
cally formulated with HMB, high quality
protein, calcium, vitamin D and a total of
28 vitamins and minerals to help improve
strength in as early as eight weeks.
It is scientifically formulated with
nutritional ingredient HMB and high
quality protein to provide complete,
balanced nutrition for muscle health and
strength.
HMB is a metabolite of essential
amino acid leucine. HMB is naturally
found in small amounts in some foods
and in your body, and levels may decline
with age. HMB has been shown to help
the body regain strength.
The new Ensure Gold also contains
Omega-3, 6 and 9 with no trans-fat and
low cholesterol. It also contains pre-
biotics to promote the growth of good
bacteria and help maintain a healthy
digestive system.