The HEALTH | January-February . 2025

Discover Southeast Asia ’ s leading healthcare event at SEACare 2025

BY KHIRTINI K KUMARAN

This year marks the 25th edition of the event , organised by Qube Integrated Malaysia Sdn Bhd , a leader in the events and exhibitions sector . SEACare 2025 aims to bridge connections between Malaysian and international healthcare brands , manufacturers , and service providers with trade visitors , buyers , and investors from around the globe .

Endorsed by the Malaysia External Trade Development Corporation ( MATRADE ), SEACare 2025 positions itself as the premier platform for tapping into Malaysia ’ s renowned healthcare innovation .

The event is especially significant for medical device manufacturers seeking to expand in Southeast Asia , thanks to a strategic partnership with the Medical Device Authority of Malaysia ( MDA ).

Malaysia ’ s robust regulatory framework enables fast-track approvals for MDAcertified companies , making SEACare 2025 a must-attend for those looking to enhance their presence in this dynamic market .

Qube Executive Chairman Richard Teo highlighted the thriving landscape of Malaysia ’ s healthcare sector , noting that medical device exports reached RM28.1 billion in 2023 .

“ SEACare 2025 is perfectly positioned to harness this momentum , driving innovation and collaboration across the region ,” said Teo .

WHAT TO EXPECT

Following the success of SEACare 2024 , which saw potential sales exceeding RM685.3 million and attracted over 8,100

( From left ) Richard Teo , Datuk Lukanisman bin Awang Sauni and Dr . Muralitharan Paramasua during the MoA signing .

( From left ) Deputy Director General of Health ( Pharmaceutical Services ) Norhaliza A . Halim , Malaysia External Trade Development Corporation ( MATRADE ) Chief Executive Officer Datuk Mohd Mustafa Abdul Aziz , Deputy Minister of Health Malaysia ( MOH ) Datuk Lukanisman bin Awang Sauni , Qube Integrated Malaysia Executive Chairman Richard Teo , and Medical Device Authority ( MDA ) Chief Executive Dr . Muralitharan Paramasua , launched SEACare 2025 .

visitors from 61 countries , SEACare 2025 anticipates an even larger turnout . With expectations of 15,000 trade visitors and over 500 exhibitor booths , the event aims for a projected sales volume of RM1 billion .

A highlight of this year ’ s event is the inaugural SEACare Healthcare and Pharma Conference 2025 ( 23-25 April ), curated by the National Cancer Society Malaysia ( NCSM ). Featuring insights from healthcare , technology , and medical leaders , it focuses on health systems transformation , financing , and digital health , offering valuable networking and strategies for clinicians , policymakers , and industry leaders .

Exhibitors from a variety of countries , including China , India , Japan , and Malaysia , will showcase a diverse array of products and services , covering sectors such as :

• Medical Products and Equipment : Diagnostic , surgical , and monitoring tools ; imaging machines ; rehabilitation gear ; traditional or alternative medicine supplies ; dental equipment and supplies .

• Healthcare Operations and Management : Facility services , equipment maintenance , and waste management ; financial services ; risk management and compliance .

• Healthcare Technology and Services : Electronic health records and telemedicine ; practice management and billing software ; home healthcare and emergency services ; medical tourism coordination ; language and cultural assistance .

• Health and Wellness Products : Nutritional supplements , fitness equipment , and personal care items ; health monitoring devices ; wellness programs and coaching services .

• Regulatory and Compliance Services : Licensing , accreditation , legal and privacy compliance , quality assurance and government regulations .

• Medical Tourism : Coordination of international patients , travel arrangements , and post-treatment care ; access to destination healthcare facilities .

• Pharmaceuticals and Biotechnology : Prescription and over-the-counter drugs ; vaccines ; biopharmaceuticals and biosimilars .

• Geriatric Services : Products and aids for elderly care , including mobility aids and medication tools .

MAKING A DIFFERENCE

SEACare 2025 is proud to introduce a groundbreaking Corporate Social Responsibility ( CSR ) initiative that sets a new standard for trade events . This year , SEACare has partnered with the NCSM to integrate philanthropy into its framework , reinforcing its commitment to community welfare alongside business growth .

Part of the proceeds from SEACare 2025 will directly support NCSM ’ s vital cancer care and awareness programs . This initiative not only enhances the event ’ s significance but also provides sponsors and exhibitors with a unique opportunity to contribute to a worthy cause while engaging with a vast network of healthcare professionals and investors .

A highlight of this CSR effort is the SEACare NCSM Golf 2025 , scheduled for April 22 , 2025 . This event offers an exceptional platform for sponsors and exhibitors to network while supporting cancer care initiatives . Sponsors will enjoy complimentary participation , and exhibitors can join at a starting price of USD 400 per flight .

Participating in this CSR initiative allows companies to align their presence at SEACare 2025 with their Environmental , Social , and Governance ( ESG ) goals . Additionally , sponsors will gain access to SEACare ’ s extensive network of healthcare and pharmaceutical stakeholders , enhancing their visibility and impact .

By attending SEACare 2025 , businesses can play a pivotal role in advancing healthcare solutions while contributing to the well-being of the community . This innovative approach to merging trade with charity reflects a growing trend towards corporate responsibility in the healthcare sector .

PARTICIPATION BENEFITS

Exhibitors at SEACare 2025 will enjoy highlevel networking opportunities , including an exclusive Exhibitor Networking Night and online B2B matching sessions . Each exhibiting company receives a complimentary conference registration , enabling access to expert-led discussions .

Additionally , both exhibitors and trade visitors can benefit from travel discounts with Malaysia Airlines and premium accommodation rates at top local hotels .

Don ’ t miss the opportunity to showcase your healthcare solutions and connect with industry leaders at SEACare 2025 . For more information and registration details , visit ( http :// www . sea-healthcare . com ). – The HEALTH