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Cathryn Lee Pui Leng
VISION, J & J Key Account Sales Manager and Optometrist Cathryn Lee Pui Leng has over a decade of retail experience.
Her role at Vision, J & J has allowed her to merge her clinical expertise with customer engagement strategies.
" JNJVISIONPRO has been very positive and highly effective," she said, emphasising the platform ' s user-friendly interface.
Unlike traditional applications, it operates as a web-based resource, making it accessible anytime and
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anywhere.
The platform features a myriad of training modules that offer updated product information and cuttingedge resources for eye health. These components are not only beneficial to Cathryn but also to her colleagues and ECPs.
TOOLS FOR SUCCESS
Among the platform ' s standout features are the ECP engagement tools, including calculators for Astigmatism and multifocal prescriptions.
" These tools guide ECPs in prescribing the most accurate power for their patients," Cathryn explained, underscoring the practical applications that enhance patient care.
The interactive scoring system further fosters a culture of learning, as users can assess their knowledge through quizzes after completing modules. " It helps me see how well I ' m doing," she added, revealing how this feedback mechanism contributes to her professional growth.
Cathryn places significant importance on the certification offered through the DES Expert Course.
This ongoing education not only enriches her expertise but
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also boosts her confidence when advising ECPs on managing DES, a growing concern in today ' s technology-driven world.
The course ' s clear structure and practical content have deepened her understanding of DES.
" It covers the causes, symptoms, and effective solutions we need to help our patients," she states, reflecting on how this knowledge empowers her in professional discussions.
LOOKING AHEAD
While Cathryn is enthusiastic about the platform, she has suggestions for improvement.
She envisions more localised content tailored to specific markets and increased interactivity, such as live webinars that encourage engagement among ECPs and speakers.
" These would be new opportunities for learning and collaboration." Cathryn encourages her peers to embrace the JNJVISIONPRO platform. " It is a truly valuable tool for us in the market."
By utilising this resource, ECPs can enhance their practice and ultimately improve patient outcomes.
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Ben Ooi Boon Ping
FOCUS Point Sunway Branch Manager and Optometrist Ben Ooi Boon Ping expressed his enthusiasm for the JNJVISIONPRO platform, highlighting its accessibility across various digital devices, particularly smartphones.
" It is great. It is actually very easily accessible," Ben remarked, emphasising the convenience of having such resources at his fingertips.
This ease of access is crucial in today ' s fast-paced environment, where ECPs must stay informed and responsive to patient needs.
BRIDGING KNOWLEDGE GAPS
The DES Expert course, part of the JNJVI- SIONPRO initiative, has significantly enhanced Ben ' s understanding of DES.
He described it as both a refresher and an eye-opener, allowing him to engage
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