12 EYE HEALTH
The HEALTH | May-June. 2026
Confidence behind lenses
• Vision, J & J is investing in hands-on education to strengthen real-world clinical decision-making.
• Hands-on workshops, particularly in areas such as astigmatism, enable ECPs to build confidence through practical, experiential learning.
• Continuous education reinforces collaboration, positioning Vision, J & J and ECPs as long-term partners in professional development.
Goh Kok How
AS the eye care landscape continues to evolve, the demand for clinically relevant education and stronger practitioner engagement has become increasingly important.
For Vision at Johnson & Johnson( Vision, J & J)( Malaysia), supporting eye care practitioners( ECPs) goes beyond product innovation. It also involves helping practitioners navigate realworld clinical challenges and improve patient outcomes through continuous learning and collaboration.
One area drawing increasing attention is astigmatism management. Despite the growing prevalence of astigmatism, confidence in recommending and fitting toric lenses remains variable among practitioners, particularly for low astigmatism.
Recognising this opportunity Vision, J & J recently conducted a two-part educational initiative aimed at strengthening practitioner engagement, enhancing clinical discussions and supporting more confident decision-making in practice.
CLINICAL ATTENTION: ECPs engage attentively during the external workshop, reflecting a strong interest in advancing clinical understanding and improving patient outcomes through evidence-based discussions
VISION DIALOGUE: Goh Kok How addresses ECPs during the astigmatism workshop
MEANINGFUL CLINICAL CONVERSATIONS
The initiative combined both internal capability enhancement and external practitioner workshops, with the broader objective of improving how clinical information is communicated and applied in everyday patient care.
According to Goh Kok How, Business Unit Leader for Vision Care Malaysia Brunei at Vision, J & J, capability building has always been an important part of the organisation’ s people strategy.
“ The objective is really to enable both the Vision, J & J team and also the ECPs we serve to have a better quality of service for our patients,” he explained.
With increasingly informed consumers and evolving practitioner expectations, Goh noted that effective clinical engagement today requires more than simply presenting product information. Instead, discussions must help practitioners connect technology, clinical evidence and patient lifestyle needs in a meaningful way.
For Vision, J & J, this means ensuring its teams are equipped to facilitate clinically focused, practitioner-centred conversations that support better understanding and confidence in vision care solutions.
ASTIGMATISM MANAGEMENT IN PRACTICE
A key focus of the programme centred on astigmatism education and toric lens confidence.
“ From the ECP standpoint, not every ECP is confident to recommend a toric lens for their patients,” said Goh.“ With this training, we are enabling our teams to share knowledge and product information to the ECP confidently.”
At the same time, the workshops were designed to support practitioners directly through practical discussions and hands-on activities that addressed common professional beliefs surrounding low astigmatism management and toric lens adoption.
The external workshop sessions provided practitioners with opportunities to engage more deeply with astigmatism correction approaches while exploring how clinical benefits translate into real-world patient experiences.
For patients, these conversations ultimately centre on outcomes that matter most in daily life, clear vision, comfort throughout the day and solutions that align with individual lifestyle needs.
CLINICAL EVIDENCE AND PATIENT BENEFITS
One of the programme’ s central themes was helping practitioners connect clinical innovation with patient-centred care.
Goh emphasised that every product innovation carries a responsibility to ensure practitioners understand not only the technology itself, but also how its benefits can be communicated meaningfully to patients.
The educational sessions, therefore, focused on translating clinical evidence into practical conversations that practitioners can confidently bring into patient consultations.
This included strengthening discussions around product technology, clinical perfor-
2026PP11014